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BUSINESS NEWS CSA KNOXVILLE ANNOUNCES REBRAND TO HAINES STRUCTURAL GROUP Leading Knoxville- based structural engineering firm Haines Structural Group , formally CSA Knoxville, has announced a name change to celebrate 10 years of community partnership and to continue to serve clients and east Tennessee by delivering structural expertise, creativity, and passion to every project. “We are the same firm with the same commitment to the region that we have always had,” said Bobby Haines, owner of Haines Structural Group. “We are rebranding to strengthen our commitment to this community and to clearly define who we are and who we have always been. Our purpose is to use our structural engineering skills, resources, and talents to enrich the lives of those we serve. We strive to honor our community by designing great structures that help shape our growing city. We love Knoxville, and we love

working with the architects and contractors who are helping make Knoxville and the east Tennessee region a better place to live.” For the last decade, CSA Knoxville has become a staple in the region for structural engineering services. They have a diverse portfolio with experience in multiple project categories. They have always been flexible and have quickly adapted to the ever-changing project needs of the region. CSA Knoxville has been part of the development of many major projects in the area including Asian Trek, Langur Landing, and Gibbon Trails at the Knoxville Zoo; Hyatt Place Hotel, The Tombras Group, Regas Square, and Balter Beerworks in Downtown Knoxville; and River Rush, Firechaser Express, Whistle Punk Chaser, Lightning Rod, and Wildwood Grove attractions at Dollywood.

“We offer premier quality and unmatched service to every client we work with, and we care about bringing their vision to life,” Haines said. “We love helping our clients achieve their goals and we are proud of the structures that we have helped create over the past ten years. We hope to continue doing our part to make Knoxville and the east Tennessee region a wonderful place to live and work for decades to come.” Haines Structural Group is a full-service structural engineering firm that provides practical and creative solutions for architects, contractors and owners nationwide who value extraordinary service and premier quality. The Haines team prides itself on being a valued partner to the clients they work with to achieve their vision of creating projects that are as functional as they are beautiful. The foundation of Haines’ business is to build relationships and design structures that last a lifetime.

JON FAUCHER, from page 11

5)Hire strategically. When starting out in a new area, it can feel very risky to hire more people for a potentially unsteady workload. You may ask yourself: will the costs outweigh the benefits of these new hires? What happens if the workload is not what we imagined it would be? However, hiring more people in the new area is necessary if you want to continue to grow. The key is to do this hiring strategically. To continue to grow our southern California market, we decided to hire somebody who’d be able to take us to the next level. This hire was not somebody we just found off the street; instead, we’d come to know this person and their work through multiple past relationships, which gave us the confidence to move forward. In addition, we felt confident that this hire and the ones to follow would have a healthy workload because of our previous work building a solid local client base. 6)Differentiate your firm. We all know there are plenty of qualified engineers, architects, and planners out there. Technical prowess, while important, is not enough. Find what sets your firm apart and lean into that. What differentiates Mead & Hunt is the way we take care of our clients. Our team prides itself on always putting people first. Maintaining that human aspect in our client interactions has proved vital to our long-term success. This value is not always measurable, but it is most definitely recognized and appreciated by our clients. From that first niche project, our Pacific southwest market has grown astronomically. Though we faced challenges along the way, we were able to overcome them. Today, our thriving Phoenix and Ontario offices comprise multiple airport design teams and planning staff working at 21 airports, all accomplished through organic growth. With the right strategies, dedication, and hard work, your firm can do the same. As Aviation Group Leader at Mead & Hunt, JON FAUCHER builds and maintains an exemplary team capable of providing top-quality aviation services to clients. His philosophy rests on building strong client and teaming relationships and mentoring emerging leaders to provide services that will serve clients for generations to come. Contact him at jon.faucher@meadhunt.com

3)Build your relationships. Prior to submitting for any projects, it’s necessary to build those relationships with clients in the area. This way, by the time you submit, your firm won’t be some unknown entity that they need to take a risk on; instead you’ll be a much safer bet. In the end the relationships we spent so much time building paid off. Eventually, one of the airports we’d interacted with sent out an RFQ. Thanks to our connection with them (in addition to our excellent qualifications, of course), we were selected. This success kicked off the professional growth of our firm in the area, along with all our team members committed to this new opportunity. “Five years ago, Mead & Hunt was looking to expand our aviation services in the Pacific southwest region ... Starting a larger operation there had its risks, but we ultimately decided the benefits outweighed them. We moved forward to strategically plan our organic growth in the market.” 4)Time it right. Often strategic timing is crucial to the growth path your firm will take when investing in new areas. Look at the markets you’re moving into and watch for key changes that could affect business. For instance, we decided to invest more in our Ontario, California market largely due to the timing. We had been closely tracking the Ontario International Airport’s potential transfer of ownership. We surmised that this transfer was going to happen and once it did, immediately offered our assistance to Ontario staff, building a team practically across the street from the airport. This move reinforced our commitment to Ontario and solidified our southern California success.

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THE ZWEIG LETTER December 30, 2019, ISSUE 1325

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