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BUSINESS NEWS ALTEVERS ASSOCIATES AND ALTEVERS INTERNATIONAL CHOSEN TO DESIGN A NEW HOTEL AND CLUBHOUSE AT GENEVA NATIONAL RESORT & CLUB Altevers Associates announced that construction is scheduled to begin on the new boutique hotel designed for Geneva National Resort, uniquely situated on the wooded slopes and shores of Lake Como in Lake Geneva, Wisconsin. As part of the master plan, the construction of a new clubhouse and remodel of the existing resort clubhouse will begin after the hotel has been completed. Just a one hour drive from Milwaukee, and 90 minutes from Chicago, the resort boasts three picturesque and challenging golf courses designed by legendary Arnold Palmer, Gary Player, and Lee Trevino. “The new design direction for the club takes its cue from its lakeside setting, with a timeless, beachy, Hamptons-style nautical theme,” states architect Robert Altevers, AIA, NCARB, founder and managing principal, Altevers Associates. “The upscale cottage-style boutique hotel and clubhouse will overlook the new resort pool, two event lawns, the Gary Player golf course, and a nature preserve, and are all within a convenient walking distance of the club’s many amenities.” The 74,000-square-foot luxury boutique hotel will include an additional 3,500 square feet of patios and decks, with 90 new suites in two and three- story cottages. Each suite includes separate living and sleeping areas, oversized bathrooms, and plenty of closet space. The cottages include 12 family suites and 22 loft suites, each with a separate bedroom and family living and dining room. The interior design follows the overall direction and feel of the project. In harmony with its idyllic lakeside location, the finishes, furniture and fabric direction follow the Hamptons- inspired architecture in style and color palette. “We have reimagined the ‘beachy’ design direction in a fresh, transitional style,” adds Aimee Altevers, director of interior design, Altevers International. “Think of your favorite weekend lake house with a palette of smoky blues, soft grays, buttery yellows, and cool

ivory tones, conceptualized in cozy, textural fabrics and leathers. The welcoming feel of the spacious and inspirational guest rooms will draw clients back season after season.” Also planned is a new 19,000-square-foot two- story clubhouse with a high energy bar and grill, a billiards/game room, a state-of-the-art fitness center, a full-service spa, a pool-side snack bar, and a multi-function event room for crafts, meetings and fitness classes. Seamlessly connected to the clubhouse is 8,000 square- feet of covered terraces, providing lounge and dining areas with an outdoor fireplace, soft seating and fire tables on the upper level, and snack bar seating and exterior fitness areas on the lower level. Common area amenities include a 5,000 square foot party garden with bocce ball courts, fireside lounge seating areas, family game areas and picnic tables; a 12,000-square- foot resort-style pool and deck with cabanas, a kiddie pool, a whirlpool spa, and fire pits; a 6,500-square-foot garden; two pickle ball courts; a 10,000-square-foot event lawn and wedding gazebo, and a 2,200-square-foot lawn for smaller events. The ambience is complete with numerous outdoor fireplaces and fire rings to make use of outdoor spaces and the sport courts for a greater portion of the year. The new clubhouse has been designed with large windows and folding glass doors to maximize sunlight, breezes, and access to terraces and unobstructed views of the fairways, lake and surrounding hills. “By eliminating unnecessary walls and doors, we create a natural, uninhibited flow,” continues Altevers. “The outdoor trellises and raised terraces provide shade in the summertime and heating elements in the wintertime to afford greater access and usability.” The first phase of the resort project consists of 32 guest suites, the resort pool and exterior site amenities. The next phase of the project will include the clubhouse, the balance of guest suites, and a redesign of the existing clubhouse for resort conference use.

1200 North College Ave. Fayetteville, AR 72703 Mark Zweig | Publisher mzweig@zweiggroup.com Richard Massey | Managing Editor rmassey@zweiggroup.com Christina Zweig | Contributing Editor christinaz@zweiggroup.com Sara Parkman | Editor and Designer sparkman@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com

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MARK ZWEIG, from page 1

Email: info@zweiggroup.com Online: thezweigletter.com Twitter: twitter.com/zweigletter Facebook: facebook.com/thezweigletter Published continuously since 1992 by Zweig Group, Fayetteville, Arkansas, USA. ISSN 1068-1310. Issued weekly (48 issues/year) $250 for one-year print subscription; free electronic subscription at thezweigletter.com/subscribe Article reprints: For high-quality reprints, including Eprints and NXTprints, please contact The YGS Group at 717-399- 1900, ext. 139, or email TheZweigLetter@ TheYGSGroup.com. © Copyright 2018, Zweig Group. All rights reserved.

Just like in a marriage, what tends to work best is to find people who are quite a bit different from yourself. This way, the skills of each complement each other versus compete with one another. This way, who fills what role will be a natural situation. The firm will be stronger. The combined skillsets and personality attributes will be a better situation than a firm run by two or more people who are the same. I just wish more people realized this. Our management consulting assignments in firms of all sizes and types within the AEC industry often evidence problems with the roles and relationships of the business’s partners or principals. I think a lot of problems that partners have working together in AEC firms would be eliminated if these decisions were given greater consideration. Picking a business partner in some ways is as critical of a decision as that of a life partner. You may spend more time with this person than you do those in your real family. It should be a decision that isn’t made quickly or without significant due diligence, study, and time. MARK ZWEIG is Zweig Group’s chairman and founder. Contact him at mzweig@zweiggroup.com.

THE ZWEIG LETTER September 24, 2018, ISSUE 1265

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