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O P I N I O N
An undervalued asset
If your firm has a weekly or monthly newsletter, great. But if not, you need to get cracking on that important piece of internal communication.
D oes your firm have an internal newsletter or some kind of regular firm-wide communication? If not, you should!
In our consulting work, the No. 1 recommendation derived from both management and employee interviews is improved communication. A regular newsletter is an easy solution to this problem, but it has to be executed carefully and correctly. Don’t underestimate its importance and effectiveness in solving internal issues, empowering employees for business development, executing a strategic plan, achieving goals, and boosting morale and employee retention. If you have multiple offices, it’s even more important to have regular firm- wide communication that is consistent across all locations. A paper newsletter is always fun, but for efficiency, speed of delivery, and sustainability reasons (save some trees), email or electronic delivery is preferred. Here are some keys to success: 1) Regular delivery. It should be sent out a minimum of once a month (weekly is even better). Keeping this on a schedule is the easiest way to make sure it gets
done. Don’t hesitate to send out a “special issue” in the case of big, exciting news. More importantly, do not wait to issue important announcements for the next regularly scheduled newsletter when the infor- mation should be sent out immediately. “In our consulting work, the No. 1 recommendation derived from both management and employee interviews is improved communication.” 2) Don’t be afraid to repeat news that has already been announced. A big project win that has already been announced might have gotten a lot of attention, but don’t assume everyone got the message. Repeat it in the weekly newsletter and perhaps expound on the project a bit.
Christina Zweig Niehues
See CHRISTINA ZWEIG NIEHUES, page 4
THE ZWEIG LETTER February 4, 2019, ISSUE 1282
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