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BUSINESS NEWS INSPIRUS CREDIT UNION EXPANDS CORPORATE HEADQUARTERS Inspirus Credit Union celebrates the completion of its renovated headquarters in Tukwila, Washington. The new headquarters adds approximately 8,000 square feet of office space along with an additional 4,000 square feet of garage parking. The office has space for 200 employees – an increase from the 120 who occupied the original building. An additional 13 conference rooms were constructed in the new space, including an executive conference room named after Inspirus Credit Union’s founder and Garfield High School teacher Robert J. Handy. “Our expanded headquarters gives us more room for future growth, while providing new amenities to our team members, such as a workout facility,” said Inspirus Credit Union President Scott Adkins. The addition was strategically planned to add a more visually interesting design to the existing building while working around the sensitive area of Gillam Creek which runs underneath the property. The expanded headquarters symbolizes future growth for the organization and a commitment to continue serving the Tukwila community. “Since moving our headquarters to Tukwila in
2015, we’ve developed new community partners in this area, and we look forward to continue giving back to our neighbors as they grow with us,” said Adkins. Jackson | Main Architecture in Seattle was the architect on the project. The Watershed Company designed the landscaping around the building, and PCL Construction was the general contractor on the project. Founded in 2015 with the merger of two established firms, Jackson | Main is focused on architecture, master planning, and interior design for a range of clients, based from offices in Seattle and Kansas City. Jackson | Main is committed to client satisfaction, taking an integrated approach that prioritizes the needs of clients and facility users. Jackson | Main’s interactions with colleagues, peers, and clients are centered on living out the firm’s core values:
Zweig Group’s Marketing Excellence Awards recognize outstanding and effective marketing in our industry. Choose one category or multiple. Categories include: ❚ ❚ Social Media: FB, Twitter, Instagram, LinkedIn, blog posts, and podcasts. ❚ ❚ Holiday: Any type of holiday card, e-card, or holiday greeting. ❚ ❚ Special Event: Entry consists of event proof and all marketing materials used to promote one-time event. ❚ ❚ Internal Marketing: Campaign designed to increase communication and collaboration within a firm or division. ❚ ❚ External Communication: A newsletter conceived and created by your firm, with content developed internally, intended for external distribution. ❚ ❚ Integrated Marketing: Campaign including both printed and digital methods of distribution that took place over an extended period of time to promote brand awareness of your firm. ❚ ❚ Proposal Presentation Marketing: Item(s) that were used in support of winning a project. ❚ ❚ Webiste: A public website that either promotes your firm or has been launched by your firm for a specific project. ❚ ❚ Video Marketing: A video that promotes your firm or has been created by your firm for a project. Deadlines:
❚ ❚ Integrity first ❚ ❚ Be authentic
❚ ❚ Advocate for the client ❚ ❚ Surpass expectations ❚ ❚ Continually improve
CHRISTINA ZWEIG NIEHUES, from page 3
published by team members. Share public media mentions of your firm or projects you’ve worked on. Include recent social media announcements and encourage sharing on personal social media plat- forms to improve reach. 7) Foster the celebration. Your newsletter should be a place of celebration and acco- lades. Include information on new hires, promotions, project wins, community involvement projects, the achievement or progress on various goals or initiatives, and even things like firm website hits, outstanding marketing campaigns, and positive client feedback. The above are just few tips for an effective internal newsletter. I could go on for pages. Always remember that your newsletter is a powerful representation of your firm’s brand. It should get everyone at all levels of the organization involved and connected. Most importantly, it should be fun! If your firm has a truly great internal newsletter, consider submitting to Zweig Group’s 2019 Marketing Excellence Awards in the internal communication category. It’s a great way to get additional exposure! You can find out more here: bit.ly/MEA1282 CHRISTINA ZWEIG NIEHUES is Zweig Group’s director of marketing. She can be reached at czweig@zweiggroup.com.
3) Although point No. 2 is important, keep it succinct enough that everyone will read to the end. 4) Keep it fresh! Templates are a great way to stay organized and present informa- tion in a graphically pleasing way, but if your newsletter is too constrained by a template, people will become habituated to it and may not stay engaged or read the content carefully. Fun graphics, crazy headlines, color, and real photos can go a long way. “Always remember that your newsletter is a powerful representation of your firm’s brand. It should get everyone at all levels of the organization involved and connected.” 5) Get people involved. The newsletter doesn’t have to be a big time suck for an already overloaded marketing depart- ment. Guest posts or writers, input from project managers or principals on proj- ects, employee spotlights, and reports from industry events, are just a few of the ways to get everyone in the whole firm in- volved and engaged with the newsletter. 6) Include links. Share articles written and
❚ ❚ May 1, 2019: Entry deadline ❚ ❚ June 2019: Winners notified
Winners will receive awards at the 2019 Elevate AEC Conference and be featured in The Zweig Letter , Zweig Group press releases, and promoted through Zweig Group’s other marketing channels. Visit bit.ly/MEA1282 to learn more.
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THE ZWEIG LETTER February 4, 2019, ISSUE 1282
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