ISRAEL TOURISM
January 2025
ISRAEL’S TOURISM MINISTRY TO INVEST 230 MILLION ILS
The Tourism Ministry will provide funding for various projects including heritage centers, parks, biking trails and more I srael’s Tourism Ministry will invest 230 million ILS to fund 55 tourism projects, the ministry announced recently. Tourism Minister Haim Katz, the Tourism Ministry has said that “Alongside the responsibility we took upon ourselves to address the needs of 130,000 evacuees, we have continued to plan for the ‘day after’ while establishing and upgrading infrastructure to improve the visitor and tourist
experience”. The Tourism Ministry will provide funding for various projects, including heritage centers, parks, biking trails and more. Additionally, the ministry said it would invest approximately 22 million ILS in tourism projects in the West Bank, including various construction and development projects in Gush Etzion, Beit El, and Mount Hebron. “We have distributed the investment across the country”, said Director- General of the Tourism Ministry Dani Shahar, “The ministry evaluated the
product”. The Tourism Ministry said it had recently received about 98 applications from local authorities for funding proposals for new projects. In past months, the ministry reviewed 119 applications, representing a total requested investment of approximately 1.6 billion ILS. Economic Counsellor and Head of the Israel Economic Mission to the Philippines, Ofek Venecianer, expressed her gratitude to the winery representatives who traveled from Israel: “Tonight, we celebrated not only the craftsmanship of Israeli wines but also the passion, heritage, and innovation that make them exceptional”. Renowned Israeli wine expert and international wine judge, Haim Gan, provided insights into Israel’s innovative wine industry, noting its growing recognition and numerous international awards. Representatives from leading Israeli wineries, including Nir Kuttner of Teperberg, Eddy Gandler of Bin Nun Winery, and Shani Zetuni of Amphorae Winery and Lotem Organic Winery presented their finest selections.
projects based on criteria such as their potential to attract visitors from Israel and overseas, proximity to existing or planned accommodations, alignment with ministry and government policies, the local authority’s ability to maintain the project, maintenance complexity, and diversification or enhancement of the tourism Katz shared. He also emphasized Israel’s appeal as a unique tourist destination, particularly for Christian travelers. Ambassador Ilan Fluss highlighted the significance of the event in fostering connections: “My vision has always been to build bridges of innovation and technology between Israel and the Philippines. Bringing an evening like this to Manila has been a dream come true. L’Chaim is more than just a toast — it’s a celebration of life, friendship, and the bright future we are building together”. Ambassador Fluss also shared that Israeli wine has flourished into a thriving industry from ancient vineyards of biblical times to a modern-day renaissance, earning global recognition for its quality and innovation.
Israel Promotes Wine Tourism
Israel’s Minister of Tourism, Haim Katz emphasized Israel’s appeal as a unique tourist destination, particularly for Christian travelers I srael presented its finest wine collections at its first ever wine event “L’Chaim, Discover Israeli Wine” held on December 4. The Embassy of Israel in the Philippines, Israel Ministry of Tourism, and Israel Ministry of Economy and Industry joined forces to showcase Israel as a
premier destination for wine enthusiasts and to engage Filipino wine distributors in exploring Israeli wines. The Israeli wine event was made even more meaningful with the presence of Israel’s Minister of Tourism, Haim Katz: “In the Jewish culture, wine signifies much more than just a drink, it symbolizes acquaintance, friendship, brotherhood, and the opening of new ways for connections between people”, Minister
8 • www.itn.co.il
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