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BUSINESS NEWS BELLAGIO DEBUTS SADELLE’S OVERLOOKING ICONIC RESORT CONSERVATORY Bellagio is proud to welcome Sadelle’s, SoHo’s popular vintage- style restaurant from Major Food Group and one of the most desired reservations in New York City, to the resort’s award-winning culinary portfolio. In a coveted location overlooking the exquisite Bellagio Conservatory, Sadelle’s brings an elevated perspective to all-day dining in Las Vegas through culinary craftsmanship forging a new identity for approachable cuisine normally found in cafés and bakeries. The restaurant’s stunning locale, Ken Fulk design, fun vibe, and legendary menu will make it a destination experience for tourists and locals. The 10,000-square-foot space envelops guests in a timeless combination of colorful pastels and bespoke touches transporting diners back in time to a grand café along an old European boulevard. “We are taking everything great about Sadelle’s in New York and taking it to the next level in Las Vegas,” said Major Food Group Managing Partner Jeff Zalaznick. “The incredible space, overlooking the Bellagio Conservatory, along with an elevated menu focused on quintessential classics allow us to create a one-of-a-kind culinary experience from early morning through late night. I think if we do our job, we’ll set a new standard in the city for what the all-day dining restaurant is all about.”
MGM Resorts International Senior Vice President of Food and Beverage Strategy Ari Kastrati said, “Sadelle’s delivers a bold personality and next-level craftsmanship to the all-day dining experience that simply does not exist in Las Vegas right now. We are grateful for this partnership and look forward to their beloved NYC restaurant delivering memorable dining experiences to our Las Vegas guests.” To create a theatrical stage for Sadelle’s service befitting of Bellagio’s grandeur, Major Food Group worked with designer Ken Fulk, the visionary architect who brought the original SoHo location to life. For the Las Vegas iteration, Fulk took the core elements of Sadelle’s in New York City and augmented them in a stylized manner inspired by the exuberance of Belle Époque Paris. Design highlights: ❚ ❚ Extravagant Entrance – Upon arrival, guests encounter a beautiful bakery cart, accented by a crystal chandelier and herringbone parquet floors, and surrounded by paneled blush walls. Moving into the space, the wall palette shifts to Sadelle’s signature cerulean hue as a whimsical lacquered pastry cart, enamel-topped bistro tables and woven café chairs set the tone for the boulangerie experience throughout the lower level. ❚ ❚ Main Dining Room – With welcoming banquettes, upholstered seating, and intricate floors featuring five types of stone in a bold herringbone pattern, the dining room
is refined and glamorous. Intimate lighting, expertly attuned for leisurely brunches, late- night suppers and everything in between, complements soft furnishings, wood tables, brass accents, mirrored walls, and coffered ceilings, allowing the space to seamlessly shift from a bright and airy brunch spot to an intimate evening destination. ❚ ❚ Elevated Bar and Lounge – Rounded lines, like the demilune bar, clamshell lounge chairs, and serpentine sofas set the bar and lounge at Sadelle’s apart from the rest of the restaurant. Softly upholstered furnishings invite parties of all sizes for cocktails and late-night lounging, while spacious cocktail tables can accommodate guests seeking appetizers, bar snacks, or sensational sips. ❚ ❚ Private Dining Room – Like many of Fulk’s hospitality projects, the private dining room offers its own evocative experience. In a nod to Art Nouveau, the carpet undulates into a radiating starburst pattern and the upholstered walls feature a feathery botanical print. Ken Fulk is a designer of experiences big and small. He is renowned for elevating the daily lives of his clients, not only designing their homes, jets, restaurants and hotelsbut also directing their birthdays, weddings, anniversaries, and family getaways. Leading a team of 60 architects, designers, artisans, branding, and event specialists in both San Francisco and New York, Fulk has expanded his impact around the globe.
LINDSAY YOUNG, from page 3
recommended, they know you truly care about them and their business. They trust you and know you are listening to them. Because you have built this relationship and trust with your client, you can charge a higher fee and don’t have to spend as much money acquiring new clients. There is value in what you deliver to them. You are taking care of existing clients and building those existing relationships. (It’s seven times more expensive to acquire new clients than retain existing clients!) Clients want to know that you care about their firm and their project. Conducting these surveys gives you another reason to build that relationship and show them you care. Whatever your clients’ perceptions are of your firm is the reality. Confirming what that perception is can put you ahead of your competition and allows you to be more focused with your marketing spend. Making the investment in this research makes you focus on the things your clients care about most. Knowing your clients’ perception increases your profits and builds those relationships. If you want to know more about brand perception surveys and how they can benefit your firm, I’d love to talk to you. LINDSAY YOUNG is president and founder of nu marketing. She can be reached at lindsay@numarketingllc.com.
it’s different than that of your competitors, then we’ve just discovered a differentiating factor that we can use in marketing messages. If one client complains about the technical staff and all the other comments were positive, then you know that’s an anomaly in the survey. Regardless of industry or geography, the collected data is useful in forming a conclusion about your firm. “Whatever your clients’ perceptions are of your firm is the reality. Confirming what that perception is can put you ahead of your competition and allows you to be more focused with your marketing spend.”
Once the surveys are completed, you can see the consistencies or inconsistencies in marketing,
administration, and operations within your firm. It allows you to confirm assumptions or discover new ones in order to focus on the client and improve inefficiencies. If you thought your close-out process was spectacular, but then discovered through these surveys it was lacking, then you can focus on improving your close-out process. When clients see you have implemented changes they have
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THE ZWEIG LETTER February 18, 2019, ISSUE 1284
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