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Conference call: Roger Heeringa President and COO of DCI Engineers (Hot Firm #62 for 2017), a 320-person Seattle firm with offices in seven states.
By LIISA ANDREASSEN Correspondent
“S tart early,” Heeringa says of ownership tran- sition. “Make it a standard part of doing busi- ness. I’m a second-generation leader in the firm and we’ve been working on this for about 15 years. We’re almost always transitioning ownership.” Heeringa has been part of the DCI team for more than 20 years and was named president in 2012. A CONVERSATION WITH ROGER HEERINGA. The Zweig Letter: Measuring the effectiveness of marketing is difficult to do using hard metrics for ROI. How do you evaluate the success/fail- ure of your firm’s marketing efforts when results could take months, or even years, to materialize? Do you track any metrics to guide your market- ing plan?
Roger Heeringa: We don’t really use any hard met- rics. We rate a lot of success based on relationships that turn into projects. We’re always planting and harvesting. It all takes time. “We don’t really use any hard metrics. We rate a lot of success based on relationships that turn into projects. We’re always planting and harvesting. It all takes time.”
Roger Heeringa, President & COO, DCI Engineers
TZL: The talent war in the A/E industry is here. What steps do you take to create the leadership
THE ZWEIG LETTER Febru
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