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O P I N I O N
“I used to be addicted to social media … So I stopped. Today, I still use social media, though only for business purposes.” Make social media work for your business
S ocial media. You can’t escape it – it’s such a big part of life today. I wrote an article for The Zweig Letter on November 11, “Social Media and Your Business,” pointing out some of the negative aspects of social media, particularly how individual use of it can hurt productivity, client and staff relationships, and morale. Some of our own people didn’t care for what I wrote, reason being one of the marketing advisory services we provide to clients is to help them with their social media marketing. I can see their point. While I stand behind everything I wrote in that article I probably needed to expand on it.
Mark Zweig
And yes, it can be a very effective marketing tool, because so many people use it and those who do spend a tremendous amount of time on it (one study claims one out of every eight minutes online is spent on Facebook, for example). people accountable ... Consistently posting quality information will have a big impact on how useful social media is for your marketing.” “Create a schedule for content creation and posting, and hold
Let me start by offering that I used to be addicted to social media. I relentlessly posted pictures of my cars, motorcycles, houses, kids, and more, and commented on everything all my “friends” posted to show how clever and tuned in I was. But I fortunately saw the error in my ways on what a waste of time it was and how all I was doing was glorifying my own ego, thanks to my wife (who always provides good counsel). So I stopped. Today, I still use social media, though only for business purposes. We use it very successfully to sell and lease out properties for our development company. And I use it to promote my management and business philosophy to hopefully benefit both Zweig Group and the Walton College of Business.
See MARK ZWEIG, page 4
THE ZWEIG LETTER December 9, 2019, ISSUE 1323
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