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O P I N I O N
MSCE, PE, AIA? Not always
Y ou don’t need to be an engineer to help engineers run their business. You don’t even need to be an architect or engineer to run or own an AEC firm. AEC credentials are necessary for the work of designing and building, but that’s not the case regarding firm management and ownership.
as well as our clients, to sometimes forget that we aren’t the same. Zweig Group is NOT an AEC firm – and thank goodness for that! Zweig Group does not give advice on how to design more attractive buildings, or better streets. “I can’t tell you how to build a suspension bridge or use cross- laminated timber in construction – and that’s OK, because it doesn’t make me any less able to help you structure your marketing department, motivate your employees, or create a great website.”
When we at Zweig Group write these articles, we write from what we see and experience when working with you, our clients, in your AEC firms. We also write from a management perspective. We draw parallels between our experience in our firm and what you experience working in your firm. There are a lot of parallels. Like an AEC firm, Zweig Group sells services. We sell time and expertise. Like many of you, I manage people, I have clients, projects, and deadlines. I’m also an owner. I work in marketing and market an organization that has a section of people who work primarily with clients and don’t always understand what is going on back in my department. I know many of you who work in AEC firms can relate to all of those things. I know we share many of the same struggles and challenges – something that helps me help you. We work so closely with AEC firms it’s easy for us,
Christina Zweig Niehues
See CHRISTINA ZWEIG NIEHUES, page 4
THE ZWEIG LETTER August 6, 2018, ISSUE 1259
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