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ON THE MOVE WDA GROWS LEADERSHIP TEAM AMIDST RECORD GROWTH William Duff Architects , a firm widely- regarded for its values of design excellence, transparent business practices and progressive culture, is pleased to welcome Sarah Mergy as business development and commercial interior design manager. Mergy will work directly with founder William Duff, in addition to the larger William Duff Architects management team, on business strategy. Mergy brings more than 20 years of experience in retail management, consumer research, interior design and architecture, most recently as associate principal and senior associate at Bull Stockwell Allen where she managed firm communications, including a rebranding project, helped develop a new tenant improvement service area, and established a new profit center for the firm’s commercial practice group. “WDA is a growing and dynamic firm built on a strong foundation of core values that can sustain success for generations. I am excited to connect people with design, to collaborate with clients on problem-solving and to work alongside such a caring, competent and creative team.” Since establishing his namesake firm, which recently celebrated its 20th anniversary, Duff has developed William Duff Architects’s reputation as a go-to firm for a discerning clientele. The firm’s portfolio includes retail and restaurant projects for established brands like Isabel Marant, Burberry and Gucci, as well as emerging companies like Brilliant Earth, Back of the House, and High Flying Foods. William Duff Architects’s residential commissions include the award-winning Big Ranch Road for art and architecture patrons Cindy and Howard
Rachofsky. Commercial projects range from tenant improvements to adaptive reuse for clients such as City of San Francisco and San Francisco Unified School District, in addition to private sector entities such as CBS Interactive, Urthecast, The Bay Club, and Oppenheimer & Co. “Sarah understands our business, and her values align with our values,” states Duff. “Since our earliest days, we have defined success through partnerships that are committed to mutually desired outcomes, not only for our clients, but also for consultants, communities and the William Duff Architects staff on which the firm is built. Having Sarah on our team further solidifies our commitment to the future growth of William Duff Architects.” Mergy is a member of the Society for Marketing Professional Services (SMPS) San Francisco chapter. Her community involvement includes CANStruction, Rebuilding Together and Habitat for Humanity East Bay. Mergy received a bachelor’s degree in interior design from San Francisco State University and attended UC Berkeley Extension and American University of London. William Duff Architects delivers thoughtful, innovative architecture throughout the Bay Area and beyond. Founded in 1998 and located San Francisco, William Duff Architects finds inspiration in the talented people who live and work in our city and the region’s embrace of sustainability. The firm’s commitment to a culture that fosters curiosity, collaboration, and innovation drives its success across its residential, retail, and commercial practices.
1200 North College Ave. Fayetteville, AR 72703 Chad Clinehens | Publisher cclinehens@zweiggroup.com Richard Massey | Managing Editor rmassey@zweiggroup.com Christina Zweig | Contributing Editor christinaz@zweiggroup.com Sara Parkman | Editor and Designer sparkman@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com
MARK ZWEIG, from page 1
you run the risk of not selling the amount of work you need to sustain your business. ❚ ❚ Collections. There is a particular date when you have the highest probability of collect- ing any given account receivable based on your history with that specific client and/or client type. It’s good to know this information so you can do accurate cash flow forecast- ing. And although we all live and die by cash flow – successful AEC firms and struggling firms alike – the majority don’t do any forecasting that employs the historical collection data they have at their disposal. ❚ ❚ Hiring. There are certain probabilities that any given job offer we make as a company will be accepted. It is critical to understand these odds so we don’t make the mistake of wasting too much time with one job candidate when we really need more than one to get the odds in our favor of having someone accept the offer. We see this situation all the time. Yes, my friends, understanding probability theory is useful indeed. And even if you don’t apply it to your business, knowing probabilities of success will at least keep you from buying scratch tickets or blowing your cash in a slot machine at a casino somewhere! MARK ZWEIG is Zweig Group’s chairman and founder. Contact him at mzweig@zweiggroup.com.
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Email: info@zweiggroup.com Online: thezweigletter.com Twitter: twitter.com/zweigletter Facebook: facebook.com/thezweigletter Published continuously since 1992 by Zweig Group, Fayetteville, Arkansas, USA. ISSN 1068-1310. Issued weekly (48 issues/year) $250 for one-year print subscription; free electronic subscription at thezweigletter.com/subscribe © Copyright 2019, Zweig Group. All rights reserved.
© Copyright 2019. Zweig Group. All rights reserved.
THE ZWEIG LETTER March 18, 2019, ISSUE 1288
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