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O P I N I O N
Blessings and curses
Firms are super busy, but that doesn’t mean all is well. How are profit margins, recruiting, and employee training holding up?
T he AEC industry is busier right now than it has been in a long time. This is great for your firm – right? I talk with at least five to 10 CEOs a week, and their results are surprisingly mixed. While it is obviously a booming market for services, being busy does not necessarily translate into high employee performance, recruiting success, or project profitability.
June Jewell GUEST SPEAKER
being so busy, we can both better take advantage of opportunities as well as avoid potential traps. Here are some considerations to help you develop your short- and long-term strategy in the current work environment: “By evaluating both the upside and downside of being so busy, we can both better take advantage of opportunities as well as avoid potential traps.”
Every economic market provides us opportunities and obstacles, yet many firms run on autopilot, assuming that the dynamics of making money and growing are the same in up or down economies. This approach assumes that the opportunities will be obvious and take care of themselves, and that is not usually the case. To be successful in a fast-paced business climate, it’s imperative to position your people, strategies, and decisions to recognize opportunities when they present themselves, and be agile enough to move quickly to take advantage of them. Likewise, we need to prepare for an inevitable future downshift and availability of work, and the hidden opportunities that also become available in a slower market.
The blessing of being so busy: ❚ ❚ Your revenues are increasing.
See JUNE JEWELL, page 10
By evaluating both the upside and downside of
THE ZWEIG LETTER October 1, 2018, ISSUE 1266
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