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O P I N I O N
What’s in a question?
Asking questions is a critical skill if you want to understand and anticipate your clients’ needs.
O ne of our company’s core values is “We are Partners.” Our lasting relationships with clients and communities deliver success and value. We care about our client’s business. We are beyond helpful – anticipating our client’s needs. We are good stewards of our client’s resources. We participate in the community by giving our time, talents, and resources. We value diversity and we take care of our people, and our clients take care of us.
Kate Allen
demonstrate confidence, to create relationships, to anticipate, to know more, to challenge what we know, etc. The power to become “partners” with our clients, our people, and our community – all starts with learning to ask the obvious questions “Becoming a partner requires more than technical or design ability, it requires digging deeper to better understand and serve your clients, your teams, and your communities.”
How do we learn about our client’s business, enough to care? How do we anticipate our client’s needs? How do we know what our client’s resources are? How can we best give back to the community, in a meaningful way? How can we take the best care of our people? Success in any of these efforts relies on the art and skill of asking questions. One method of questioning is called Socratic questioning – a disciplined method of questioning that is thoughtful, logical, strategic, and intentional. Socratic questioning is used to learn, to teach, to explore, to understand, to validate ideas, to connect, to uncover assumptions, to convince, to overcome inaccuracies, to gain confidence, to
See KATE ALLEN, page 10
THE ZWEIG LETTER March 2, 2020, ISSUE 1334
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