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it wanted to offer both sheet and liquid plates. “No other manufacturer in the area offered both,” said Rogers. Enter Anderson Vreeland (A&V). In 2021, Rogers and FlexoTechs/DieTechs General Manager, Dina Carnes, met with A&V company reps at the FTA meeting in Dallas, Tex- as, and they were able to tour a non-competitive plate shop. The company primarily produced liquid plates and had, similarly, ventured into sheet plates. Carnes, an electrical engineer by trade, had worked with paper mills in the past before becoming involved with the converting side of the business. When the decision was made to expand operations with new equipment, she organized the move and was able to look at every decision from an engineering stand- point, while Rogers focused on the platemaking and graphic capabilities. The decision was made: FlexoTechs would install a new XSYS ThermoFlexX 80 flexo platemaker. Since it is head- quartered within an actual corrugated plant, there were some unique hurdles that FlexoTechs faced. “We are in a paper plant, basically surrounded by kin- dling,” Rogers said. “When we submitted our plans to the insurance company, they returned a 38-page PDF of mod- ifications that would need to be done before the plans could be approved.” The company had to take precautions in every aspect of the installation. All the plumbing for the solvent and
a salesperson at the time for Boise Cascade, launched Se- attle Packaging. When that business merged in 2001 with Sound Container, Alliance Packaging was born. Alliance has grown and prospered by pursuing a path of strategic acquisitions throughout the years, and just as importantly, by launching companies that can support its mission and provide efficiencies. In order to better control the quality and scheduling of its corrugated board, the company launched its own corru- gator company, Sheets Unlimited. In so doing it implement- ed a template that it would use in launching DieTechs, to supply Alliance with dies, and lastly, FlexoTechs for plates. It was not long before each of these in-house services began to spread out from beneath Alliance’s umbrella to provide their services to outside customers, as well. FlexoTechs was launched in 2011, and until 2014, Alli- ance was its sole vendor. Since then, FlexoTechs has been providing plates to outside converting facilities, with plans to increase the market share of that segment. When Rog- ers started with FlexoTechs in 2017 as a Graphic Designer, the breakdown for business was roughly 80 percent inter- nal use for Alliance and 20 percent to external customers. Now, it is closer to 60 external and 40 internal. With a goal of further increasing those numbers for out- side customers, FlexoTechs required new equipment to help achieve its growth. To be a true one-source supplier,
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November 24, 2025
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