AI Skepticism (CONT’D FROM PAGE 38)
Board Converting NEWS INTERNET DIRECTORY
your technology serves your interests at the customer's expense, trust evaporates. AI Skepticism Will Age In, Not Out Here's the critical difference: Internet skepticism aged out. AI skepticism will age in. Gen Z is entering the workforce now. Within a decade, they'll hold senior leadership roles. Their sophisticated un- derstanding of AI's capabilities and limitations will shape how organizations approach artificial intelligence. The choices you make today about AI deployment will determine whether future decision-makers view your or- ganization as trustworthy or opportunistic. Companies that use AI thoughtfully, transparently, and in service of gen- uine customer value will differentiate themselves. Those that deploy AI primarily for internal efficiency will be shut out as skeptical buyers gain purchasing authority. What You Should Do Don't abandon AI. Use it, but use it well. The technolo- gy offers legitimate value for data analysis, research, ide- ation, and productivity. But deployment must be strategic and behind the curtain. Distinguish between internal AI use and customer-fac- ing AI deployment. Using AI to analyze customer data and identify patterns? That's smart. Using AI to generate customer communications? That's dangerous. The former enhances human decision-making. The latter replaces hu- man connection. When AI does touch customer interactions, be transpar- ent. Don't try to make AI-generated content indistinguish- able from human communication. Acknowledge the tool's role while demonstrating human oversight. Let prospects know that AI helped research their industry, but a human shaped the insights specifically for their situation. Remem- ber – AI is your intern, not your manager, salesperson, or decision maker. As an intern, it’s great – it has a high IQ, it has 20 degrees, and it has no street smarts whatsoever. Your job is to give it the street smarts. Gen Z's skepticism reflects a permanent shift in how buyers evaluate vendor authenticity. Companies that dou- ble down on genuine human relationships, transparent processes, and customer-first values will thrive. Those that view AI primarily as a cost-cutting tool will become irrele- vant to the generation they're trying to reach. The question isn't whether to use AI. It's whether you use it in ways that build trust or destroy it. Gen Z's skepti- cism provides the answer—and it's not going away. Troy Harrison is the Sales Navigator and the author
SAUER SYSTEM www.sauersystem.com
Sauer provides intelligent solutions for scoring, slitting, slit-scoring, and perforating on corrugators and floor slitters; and glue tab cutting, creasing, slotting, trimming and scrap chopping on presses. New, featured offerings include FRX Adjustable Folding Rail System and G3 Scoring System: the latest proven creasing technology on the market.
STAFFORD GROUP www.go2stafford.com
Interactive website for Stafford Corrugated Products and Stafford Cutting Dies. Featuring online ordering of replace- ment parts. Also, visitors can automatically calculate sheet size for most die-cut standards.
SUN AUTOMATION GROUP ® www.sunautomation.com
SUN Automation Group is the global leader in providing innovative solutions to the corrugated industry. SUN engi- neers and builds the SUN625 Rotary Die Cutter, provides sales, service and support in North and Central America for Latitude Machinery Corporation, manufacturer of Mini to Jumbo FFG and RDCs. Additionally, SUN is the North Amer- ican, UK and Ireland sales and service provider for Para Machinery’s line of equipment, and is the North American sales provider for Highcon. SUN also powers the corrugat- ed industry’s premier IIoT platform, Helios, and is the OEM source for Langston/Staley equipment parts and service. THACKER INDUSTRIAL SERVICE COMPANY www.thackerindustrial.com Specializing in corrugated machinery, T.I.S.CO. offers quali- ty-made products, support services, and more. T.I.S.CO. has a reputation of dependability, not only in the product, but in service and support. With more than 25 years’ experience, T.I.S.CO. installs equipment and machinery, moves or sets up entire plants, rewires and rebuilds - all over the world. VT GROUP www.vtgrouponline.com VT offers prepress services for the POP display and corru- gated shipping container industry including graphic design, optimized digitally imaged printing plates and innovative pre-mounting solutions. Our large-format digital printing fa- cility (Digital Impact) is a leading short-run manufacturer of distinctive POP displays and signage where litho-like graph-
ics are preferred. WPR SERVICES www.wprservices.net
of “Sell Like You Mean It” and “The Pocket Sales Manager.” He helps companies navigate the Elements of Sales on their journey to success. He offers a free 45-minute Sales Strategy Review. To schedule, call 913-645-3603 or e-mail Troy@Troy- Harrison.com.
WPR Services was established in 2016. What originally start- ed as a technical services company expanded its product offerings to include a machine center learning platform POWtalk™. Our analysis of video, audio, machine metrics, employee ergometrics, and person to person conversation provides a way to identify safety and process inefficiencies.
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November 24, 2025
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