The Business Review February 2023

CHAMBER UPDATES

The Chamber attends Western Association of Chamber Executives Annual Conference

T hree of The Chamber staff attended the Western Association of Chamber Executives annual conference. This year’s conference theme was Future Forward. Our very own President and CEO Eli Mathews presented in a breakout session called “Survival Guide for New CEO’s”. Matthews spoke about mindset, goal setting, his personal experience being the leader of one of the best chambers in Southern Oregon. Kira Zavala, Director of Business Development and Partnerships was appointed to a two-year term on the Emerging Leaders Council for W.A.C.E. The Council was formed to identify and recognize future leaders in W.A.C.E. and the chamber industry. Members of the Council provide program feedback and ideas for W.A.C.E. and will serve as advisors to the Board and President. In addition to being appointed to the council, Zavala participated in a graduation ceremony in front of over 400 attendees and graduated from Academy. Academy is a three-year high-quality program on chamber management “essentials” geared for today’s chamber executives. It has become the leading training program completely devoted to chamber professionals in the West.

Veteran attendees Kira Zavala Director of Business Development and Partnership, Eli Matthews, President, and CEO, First time attendee Ashley Cates Chief Marketing Officer.

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The Business Review | February 2023

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