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O P I N I O N
I ’m sorry to say this, but social media is bad. While there may be SOME good that comes from social media, the bad far outweighs any benefits. And it is causing lots of problems for your business! “Social media is a virtual world. It’s a false world. Spend more time in the real world and less time on your individual PR program, and encourage your staff to do the same.” Social media and your business
3) It creates dissatisfaction in your people – dissatisfaction with their jobs and dissatisfaction with their lives overall. This is a biggie. When they see everyone else in the firm traveling to cool places or eating luxurious dinners on company trips, they may feel left out and think “the other guy” has it better than they do. Conversely, if they have to travel constantly and miss out on home activities, seeing their coworkers doing fun things with their families may make them feel like they are missing “If you can’t make yourself get off social media entirely, spend your time on it carefully and only post things that are potentially helpful or inspirational to your clients and coworkers.”
I’m not sure I can list all of the problems social media is causing for your business, but some of them follow: 1) It wastes a lot of your people’s time during work hours. The amount of time people spend on their phones or work computers on Facebook and Instagram in particular is significant. A recent study found that one out of every eight minutes online is spent on Facebook. This is time your employees are getting paid for and should be spent on their jobs. It is costing you dearly in terms of their productivity! 2) It wastes a lot of your people’s time after work hours. Why is this a concern for you? Your people spend plenty of time at work and getting to and from the office. When they go home and spend time on social media instead of time with their families or doing personal stuff, they may blame their jobs instead of how they are deciding to use their non-work time. That isn’t good for you if you think happy, engaged workers are going to be more productive.
Mark Zweig
See MARK ZWEIG, page 4
THE ZWEIG LETTER November 11, 2019, ISSUE 1320
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