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O P I N I O N
The four-point push
T o prepare for a successful new year, I wanted to share four New Year’s resolutions with you. As I am responsible for the top-line growth of our firm, I have found that prioritizing the following four items has been instrumental in our continued and steady growth. Do you want to make 2018 a great year of growth and prosperity? Pay attention to, and act upon, a four-point plan to get the best out of your firm.
Joseph Viscuso GUEST SPEAKER
1)Actively seek and embrace innovation. Pennoni has embraced an “all-in” approach when it comes to innovation. Today’s technology is almost impossible to keep up with, making it even more important to implement and track. We follow the trends; we implement smarter technology at every turn. We’ve hired a chief innovation officer to be devoted to this effort. We design smarter and more efficient communities by being mindful of things like digital infrastructure, climate change, sustainability, design visualization, and more. Doing what you have always done is unacceptable this coming year! Stay ahead of the curve and seek innovation. Buy and/or de- velop the software, hire the experts, and say “yes” to embrace all things innovative. It is the future of our industry. 2)Recognize and recruit your thought leaders. Do you know who your thought leaders are within your company? If your answer is no, you have a new “to-do” list. Find them and recruit them! Thought leaders are vital to your firm’s ideas, creativity, and
future. These are the employees who are thinking creatively in their area of expertise and they are the ones returning from events with fresh ideas and important information. Figure out who they are and arm them with the tools they need to succeed. “As I am responsible for the top- line growth of our firm, I have found that prioritizing the following four items has been instrumental in our continued and steady growth.” 3)Understand the generational diversity in your workplace. There is a difference between genera- tions! Boomers are different than millennials. Gen Xers are different than Gen Edgers. You can contin- ue to treat every person the way you are personally
See JOSEPH VISCUSO, page 12
THE ZWEIG LETTER January 29, 2018, ISSUE 1233
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