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BUSINESS NEWS STRATEGIC PROPERTY PARTNERS, LLC HAS BROKEN GROUND ON FIRST RESIDENTIAL BUILDING IN WATER STREET TAMPA NEIGHBORHOOD Strategic Property Partners, LLC, a Tampa- based real estate development firm, marked an important milestone for Water Street Tampa, the visionary 50-plus-acre downtown mixed- use development, with the groundbreaking of the project’s first residential building, 815 Water Street. The dual-tower building, located at the intersection of Channelside Drive and Water Street, the heart and spine of the neighborhood, will offer future residents an exceptional downtown location with an unmatched walkable, urban lifestyle, and it will offer visitors new food, grocery, and shopping options and an improved gateway to Tampa Riverwalk. “We are excited to begin construction on the first of many homes in the Water Street Tampa neighborhood, each providing an elevated lifestyle experience and opportunity to live along the waterfront in downtown Tampa,” said James Nozar, CEO of SPP. “815 Water Street fills an important need in the neighborhood,

providing a diverse array of rental homes and neighborhood retail amenities designed to foster residents’ sense of wellbeing and connection to nature. With building entrances on the Tampa Riverwalk and the tree-lined Water Street, residents will be adjacent to multiple pedestrian-friendly corridors activated by neighborhood shopping, dining and entertainment options, all within steps of their front door.” Designed by Kohn Pedersen Fox Associates , 815 Water Street is the world- renowned architecture firm’s first-ever project in Tampa and fifth in the state of Florida. Cecconi Simone, an award-winning, Toronto- based interior design firm best known for its exquisite residential and hospitality design, has designed the interiors of 815 Water Street. Expected to open in late 2020, the building’s two towers will rise 21 and 26 stories and comprise 420 rental residences over 35,000 square feet of ground-floor retail. Featuring a striking façade that is punctuated with expansive private apartment terraces, the

building is designed inside and out to maximize natural light and encourage residents to interact with the outdoors. Sweeping views of the Tampa skyline and historic Hillsborough Bay will be enjoyed from every home. Both towers provide distinct amenity spaces for residents, including an outdoor pool, fitness center, community kitchen, bar, and club lounge situated on the roof levels. “815 Water Street will be distinguished by the level of intentionality that went into its design, from the diversity of homes, including large three-bedroom apartments offering wrap- around, floor-to-ceiling windows and balconies that are uncommon within the Tampa Bay market, to its pair of expansive rooftop amenity terraces overlooking the waterfront. 815 Water Street is truly mixed-use to the extent that while it is ultimately a residential offering, a focus on a strong ground-floor retail experience was a primary consideration, ensuring that it was interwoven into the fabric of the building and the Water Street Tampa neighborhood,” said Rebecca Snyder, SVP of residential development at SPP.

STEPHEN LUCY, from page 9

you must always be right, or the center of attention, you will not accomplish anything. Developing meaningful partner- ships ensures long-term and satisfying relationships provided you are willing to give and share information which holds val- ue for both parties. Of course, this must be a two-way street because reciprocal effort is at the heart of good partnerships. ❚ ❚ Do not retreat. Whatever you do, do not use technology as a shield. If you have an issue in the office, on a project, or with an employee, do not hide behind voicemail, an email , or a text message to avoid the issue at hand. In times of crisis, those who are remembered and lauded are those who run to- ward the problem, not those who run away. “Being relevant can be powerful, but it will require you to put down your technology and actively engage with those around you. Those who see you as willing to help and support them will also find a way to reciprocate.” To sum it up: Being relevant can be powerful, but it will require you to put down your technology and actively engage with those around you. Those who see you as willing to help and support them will also find a way to reciprocate. By setting the example of recognizing and engaging others within your firm, you can help elevate your entire firm to bring greater relevance to your client base. And if you find this article meaningful, please set up a client lunch to discuss it instead of just clicking “forward” on your email. STEPHEN LUCY is CEO of JQ with offices in Austin, Dallas, Fort Worth, Houston, Lubbock and San Antonio, Texas. Contact him at slucy@ jqeng.com.

❚ ❚ Focus on engagement. Engagement should be evaluated ho- listically and include professional, social, or community-based aspects of your client relationship. You need to understand what matters most to your clients, both external and internal, in these different spheres of interaction. The only way to do that is to be involved in some of those same activities. And true involvement rarely occurs through technology. When was the last time you attended a fun “virtual” party? ❚ ❚ Choose multiple ways to communicate. Text messaging may be quick, but does it create a relationship? Does it enable you to enjoy a deeper understanding of your client’s expecta- tions and needs? Are these virtual conversations important or a waste of time? For me, facetime and phone time are the most important in building strong relationships. But these forms of connection require more effort and commitment. However, once you con- nect, the conversations you have can unearth important feed- back and help to create long-term relationships that benefit you and your firm. ❚ ❚ Be accessible. This is probably the hardest but most impact- ful way to remain relevant. Your peers may seek input because of your experience, your network, or your friendship. You may be asked to be a sounding board for things that matter to others. You may be engaged as a mentor, coach, or volunteer to provide support to your team, your clients, or your com- munity. Your time is your most valuable personal asset as it is finite, but it can also be the most valuable gift to others. You must decide to what extent you will be accessible. In my experience, the gifts of my time in both personal and business activities have been repaid many times over. ❚ ❚ Create a partnership relationship. I have a healthy ego, but there are times when I need to be a good partner, take a sec- ond seat, and actively listen and accept other viewpoints. If

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THE ZWEIG LETTER January 21, 2019, ISSUE 1280

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