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O P I N I O N

Answer all the questions

P hillip Van Hooser spoke in Reno a few months ago. He is the author of the best- selling book Leaders Ought to Know: 11 Ground Rules for Common Sense Leadership . I’m impressed with Van Hooser’s common sense approach to leadership and his tidy list of 12 ways to maximize professional impact: The things we need to do to be great leaders are right in front of us, but we must also be deliberately consistent.

Ed Friedrichs

Van Hooser could have taken this list from my own leadership playbook. His tenets closely match how I tried to conduct myself in my career. “There are a number of life lessons – for parents, employees, managers, and business leaders – buried in the Disney anecdote and Van Hooser’s 12 suggestions for common sense leadership.” My father, who owned a bakery in Hayward, California, lived by these principles, providing

1) Always offer your assistance. 2) Take a minute longer than is necessary. 3) Do more than is expected. 4) Don’t whine, don’t whisper, don’t wonder. 5) Guard your reputation. 6) Never compromise your reputation. 7) Commit to constant improvement. 8) Work to solve problems, rather than place blame. 9) Be loyal. 10) Strive for excellence, not perfection. 11) Don’t give up, give out. 12) Be thankful.

See ED FRIEDRICHS, page 4

THE ZWEIG LETTER August 27, 2018, ISSUE 1262

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