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BUSINESS NEWS TRUMARK’S THE PACIFIC NAMED “MULTI-FAMILY COMMUNITY OF THE YEAR” AT 2018 PCBC GOLD NUGGET AWARDS: TRUMARK RECEIVES TOP HONORS FOR ADAPTIVE REUSE CONDOMINIUM BUILDING IN SAN FRANCISCO’S PACIFIC HEIGHTS Trumark Companies announced that The Pacific, an adaptive reuse residential building in San Francisco’s prestigious Pacific Heights neighborhood, was named “Multi-Family Community of the Year” at the 55th Annual Gold Nugget Awards presented by PCBC, the largest annual homebuilding trade show in the Western United States. Known as the “Academy Awards” within the homebuilding industry, the Gold Nugget Awards are the premier event of the two-day annual PCBC conference. Honoring the very best in the homebuilding industry, the Gold Nugget Awards celebrate those who have raised the bar for innovative architecture, planning, and construction concepts. The awards gala, held in June at the San Francisco Moscone Center, drew a crowd of more than 10,000 of the most respected industry professionals and innovators in real estate. “PCBC truly represents the best of the best in the industry and we are honored to be recognized among our peers and bestowed

this distinction by such an esteemed panel of judges,” said Gregg Nelson, co-founder and principal of Trumark Companies. “We are incredibly thankful to our dedicated team at Trumark who makes all of this possible.” The Pacific is a LEED Gold development featuring 76 residences in San Francisco’s prestigious Pacific Heights neighborhood. An adaptive reuse development and former site of the University of the Pacific Dugoni School of Dentistry, The Pacific was the only significant newly constructed, residential development in central Pacific Heights in decades. With stunning architecture envisioned and executed by internationally acclaimed Glenn Rescalvo at Handel Architects and interior design of all common spaces and residences by Handel Interior Design, the property features an array of one-, two-, and three-bedroom flats and three-level townhomes in the building, along with a rare collection of seven penthouses. “It’s rare that an area like Pacific Heights encounters a sizable new development project, so the conversion was a historic one,” added Nelson. “From a building and design perspective, transforming the existing structure into a new use and elegant property

well-suited for the neighborhood was an exciting challenge and a new type of project for the entire design team and the supporting community,” added Nelson. The oldest and largest program of its kind, PCBC has been endorsed as the official show of Leading Builders of America. The winners of the PCBC Gold Nugget Awards are featured in online and print publications, including Builder and Developer , Builder , and Professional Builder . In addition to the Gold Nugget Awards, The Pacific has previously received recognition for San Francisco Business Times ’ 2017 Real Estate Deals of the Year. Handel Architects LLP is an architecture firm that was founded in New York City in 1994. The firm has offices in New York City, San Francisco, Hong Kong, and Abu Dhabi. The firm is composed of five partners: Gary Handel, Blake Middleton, Glenn Rescalvo, Frank Fusaro, and Michael Arad. Well-known projects include Cornell University’s New York City Tech Campus Residential Tower, the Ritz-Carlton in Washington, D.C., and the World Trade Center Memorial in Lower Manhattan.

ED FRIEDRICHS, from page 3

conversations and get great ideas from him, worth well in excess of the small tips they paid him. Walt asked Mike to visit with the boy’s family and give the child a permanent pass onto the studio lot. Mike figured out where the boy lived, knocked on the door and introduced himself to the mother and father. They were appalled that their son had been sneaking onto the lot, but Mike reassured them. He handed the parents a permanent studio pass issued by Disney himself, allowing their son to come by anytime. But Mike was curious about this young boy and asked the parents what they had done to make him so thoughtful and bright. They said he was just an ordinary kid, got decent grades, played little league – just a normal boy. Mike was frustrated and, as he was leaving, asked the question one more time. The father thought about it for a minute and finally said, “I just answered all his questions.” Brilliant! After I heard Mike’s story, I started doing that with my kids and, sure enough, they grew into inquisitive and intelligent adults. I notice today that my kids model that same behavior with my granddaughters There are a number of life lessons – for parents, employees, managers, and business leaders – buried in the Disney anecdote and Van Hooser’s 12 suggestions for common sense leadership. We just need to take note and work to put the suggestions into practice. The most important realization for me, however, was that we must be deliberately consistent. EDWARD FRIEDRICHS, FAIA, FIIDA, is the former CEO and president of Gensler. Contact him at ed@friedrichsgroup.com.

me with the perfect role model from the time I started working in the bakery at age 5, folding donut boxes. This also reminds me of a story told to me by Mike Vance, when my children were young and constantly pestering their mother and me with questions. Mike had been a congregational minister for 10 years before he joined Walt Disney as a creative director – now there’s a career path for you. Walt was a penny pincher, checking every dime spent in the Disney organization. At one point, Walt noticed a number of requests for small reimbursements from the Story Department, which worked on cartoons. Walt sent Mike out to investigate. “We just need to take note and work to put the suggestions into practice. The most important realization for me, however, was that we must be deliberately consistent.” Mike found these reimbursement requests were little “tips” given to a young boy who would sneak onto the studio lot (he lived in the neighborhood across the street) and wander into the animators’ building. The stories created there involved developing a storyline, then making many little sketches of what the visuals would be and pasting them onto a storyboard. The storyboards were hung in a broad corridor to solicit comments from people passing by. The animators befriended the young boy, who would ask about what he saw. They would engage in long

THE ZWEIG LETTER August 27, 2018, ISSUE 1262

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