TZL 1333 (web)

ON THE MOVE WARE MALCOMB ANNOUNCES EXECUTIVE LEADERSHIP TRANSITIONS Ware Malcomb , an award-winning international design firm, announced Lawrence Armstrong, who has served as CEO for 28 years, has elected to transition into the new role of chairman of Ware Malcomb. Kenneth Wink, a 25-year veteran of Ware Malcomb has been promoted to CEO, and Jay Todisco, who has been with the firm for 21 years, will assume the role of president. Ware Malcomb also announced the promotion of Matt Brady to executive vice president, and Tobin Sloane to EVP/CFO. “It has been the honor of a lifetime to have the opportunity to lead this incredible firm and its team of talented professionals for the past 28 years,” said Armstrong. “Together, we have grown Ware Malcomb from our foundation as a strong regional operation to a leading international design firm with a future that has never been brighter. As I hand over responsibility for day-to-day operations to the capable hands of our new leadership team, including CEO Ken Wink and President Jay Todisco, I look forward to continuing to serve the firm in my new role as chairman. Together with the additional contributions of seasoned executive team members Matt Brady and Tobin Sloane, I know Ware Malcomb is poised for continued growth and success in this new decade, and beyond.” “I want to thank Larry for his incredible leadership of Ware Malcomb spanning three decades,” said Wink. “I share his excitement for the future of Ware Malcomb and am honored to take on the role of CEO to implement a strategic vision for the ongoing expansion of the scope and reach of our services, the professional development of our team members, and the success of our clients.” “I look forward to continuing towork closelywith Larry, Ken, and the entire team to accelerate

Ware Malcomb’s business development and growth in the years to come,” said Todisco. “Ours is a firm committed to cultivating long- term relationships with our team members, partners and clients alike, all while creating industry-leading design that puts Ware Malcomb at the forefront of commercial real estate.” ❚ ❚ Lawrence Armstrong. Armstrong is transitioning from the role of CEO to chairman of Ware Malcomb. Under his leadership as CEO for the past 28 years, Ware Malcomb has grown to become a leading international design firm with 25 offices in four countries. Armstrong’s strategic, visionary approach to the firm’s management and growth, as well as his commitment to fiscal discipline, has laid a strong foundation for future success. In his new role as chairman, Armstrong will lead the board of directors for Ware Malcomb. ❚ ❚ Kenneth Wink. Wink has been promoted to CEO. With Ware Malcomb for more than 25 years, Wink has consistently demonstrated excellence in every challenge and opportunity he has been given during his tenure with the firm. He has been instrumental in leading the growth of Ware Malcomb, including developing and overseeing operations companywide. He has also coached and mentored key leaders across the firm. As CEO, Wink will lead the overall company vision, growth and management of Ware Malcomb. ❚ ❚ Jay Todisco. Todisco has been promoted to president. With the firm for more than 21 years, Todisco’s leadership has significantly contributed to the firm’s continued growth, and to the execution of numerous strategic and innovative initiatives companywide. As president, Todisco will oversee the overall growth and business development for Ware Malcomb, with a focus on exceptional client

service and relationship management. An accomplished architect, Todisco is also highly engaged with Ware Malcomb’s Design Studio and oversees all aspects of design from the executive level. ❚ ❚ Matt Brady. Brady has been promoted to executive vice president. With Ware Malcomb for more than 20 years, Brady has led the expansion of firm services into multiple new markets in the U.S., Panama, andMexico. Hehasbeendirectly responsible for the launch of the firm’s San Diego, Phoenix, and Atlanta offices, while also taking on many corporate responsibilities and leading select companywide initiatives. As executive vice president, he will oversee many corporate, growth, and operations initiatives for the firm. ❚ ❚ Tobin Sloane. Ware Malcomb’s CFO has been promoted to the additional role of executive vice president. With Ware Malcomb for more than 15 years, Sloane’s leadership has helped ensure the financial health of the firm while facilitating strong growth. He will continue to remain a critical member of the executive team, while leading the financial functions of the firm and directing the accounting, administration, contracts, legal, and human resources operations. Established in 1972, Ware Malcomb is an international design firm providing planning, architecture, interior design, branding, civil engineeringandbuildingmeasurement services to commercial real estate and corporate clients. With office locations throughout the U.S., Canada, Mexico, and Panama, the firm specializes in the design of commercial office, corporate, industrial, science and technology, healthcare, retail, auto, public/educational facilities and renovation projects. Ware Malcomb is recognized as a Hot Firm and Best Firm To Work For by Zweig Group.

❚ ❚ Remember your client value. Cross-marketing is mutually beneficial to both you and the client. You gain a client for an existing service line and the client gets the peace of mind that comes with dealing with one quality firm to complete their goals. A true win-win! BERRY STILL is a vice president and Southeastern Business Unit Leader for Transportation Design at Mead & Hunt. His experience spans more than 28 years in the transportation industry. He is knowledgeable in all facets of highway construction, from environmental to design to construction. Contact him at berry.still@meadhunt.com. “By leveraging existing client relationships to embrace the diverse services that your company provides, you can avoid the high logistical costs of establishing your service line in a brand-new market.”

BERRY STILL, from page 3

1) Cross-market to existing clients. 2) Pursue new clients currently outside of your service line. Option one, cross-marketing to existing clients, is generally the easiest way to go – the “low-hanging fruit” option, if you will. Marketing costs can be high, especially when attempting to break into new markets or gain new clients. By leveraging existing client relationships to embrace the diverse services that your company provides, you can avoid the high logistical costs of establishing your service line in a brand-new market. How to get started: ❚ ❚ Focus your cross-marketing efforts on clients with multi- service contracts who you have a strong, trusting relationship with. Use this strong relationship to offer quality services that can be beneficial to your company and the client.

THE ZWEIG LETTER February 24, 2020, ISSUE 1333

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