Michael Lissack
landscape. Recognizing them means talking about them and not letting them remain unseen. Ask: How do your employees see the landscape? How do they see where they and you fit in? Do you talk about it? Do they?
5. Create Multiple Landscape Perspectives
Develop landscape images for different organizational dimensions: Spatial landscapes represent physical or market positioning: "Our retail strategy resembles a river delta, with flagship stores as the main channel and smaller format stores as distributaries reaching into diverse communities." Temporal landscapes represent change over time: "Our industry resembles a coastline being shaped by tides. Some changes are cyclical and predictable, while others—like technological disruptions—resemble tsunami events that dramatically reshape the shoreline." Relational landscapes represent connections between entities: "Our partner ecosystem resembles an interconnected mountain range, with peaks of different heights linked by valleys and passes of varying accessibility." Meaning landscapes represent shared purpose and values: "Our or- ganizational culture resembles a watershed, where individual contribu- tions flow together to create something more powerful than any could achieve alone." By deliberately developing and connecting these different landscape perspectives, organizations can create a more comprehensive understand- ing of their environment and their place within it.
6. Use Landscape Imagery Collaboratively
The greatest value of landscape imagery emerges through collabora- tive use. Rather than presenting finished landscape analyses, engage teams in co-creating landscape representations.
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