MCa os ht eerr I i e n N n g T thalroAuggeh When Johan Roos and I published the first edition of The Next Common Sense more than two decades ago, we were witnessing what felt like a significant shift in the business landscape. The information age was as- cendant, globalization was accelerating, and managers were struggling to apply industrial-era principles to increasingly dynamic environments. We recognized then that the world was transitioning from being merely complicated to genuinely complex—from a world of discrete elements that could be folded and hidden to one of interdependencies woven to- gether in intricate patterns. c e C R o I O nm D Tp U l h e C e x T i D t I y i O g T i N Today, that transition has not only completed but has accelerated beyond what most of us could have imagined. The digital revolution has fundamentally transformed how we live, work, and create value. The smartphone in your pocket contains more computing power than the mainframes that once occupied entire rooms. The average employee jug- gles multiple digital workspaces while navigating hybrid work arrange- ments. Companies rise and fall at unprecedented speeds as network effects and exponential technologies reshape industry after industry.
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