The Next Next Common Sense
extracting this functionality as a distinct building block, they’ve created batteries that can be deployed across multiple domains— from cars to residential Powerwalls to utility-scale grid storage— creating value in ways that would be impossible if they viewed these as entirely separate products. 4. Ensure that combinations and recombinations are aligned with the two components of coherence: purpose and iden- tity. If not, it is inevitable that you will lose your best people—to the coherent place next door, around the block, or a URL away. Companies like Patagonia maintain coherence across diverse ac- tivities—from clothing to food to venture capital—by ensuring all recombinations align with their foundational purpose of envi- ronmental sustainability. This alignment creates a context where experimentation is encouraged while maintaining a clear identity that attracts like-minded talent and customers. MC oema sbuirni antgo rYi oa ul Cr aOpragbainl iitzya t i o n ’ s
To assess and develop your organization’s ability to combine and recombine effectively, consider these measurement approaches:
1. Recombination Inventory Assessment Conduct a systematic inventory of: ○ Recognized Building Blocks : What components (tech- nologies, capabilities, knowledge domains) does your or- ganization explicitly recognize as discrete elements that can be recombined? ○ Hidden Building Blocks : What capabilities exist but aren’t recognized as separable components that could be recombined?
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