The Next Next Common Sense
Together, these chapters reveal the sophisticated systems that co- herent organizations develop to enable navigation of complexity without resorting to simplistic reduction or rigid control. They demonstrate how effective communication infrastructure works with rather than against complexity—creating sufficient alignment for coordinated action while enabling the diversity and adaptability essential for thriving in unpredict- able environments. By developing these systems thoughtfully, organiza- tions transform complexity from a problem to be eliminated into a source of innovation, resilience, and competitive advantage—maintaining coher- ence not through control but through shared meaning, clear boundaries, transparent recognition, and aligned language.
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