Michael Lissack
• Strategic Evolution : Documentation of how narratives evolve alongside strategic shifts
Assessment Process : Conduct content analysis of communications across channels, interview stakeholders at multiple levels, and track nar- rative elements in key decision documents.
2. Narrative Integration Across Channels
This dimension evaluates consistency of narratives across different communication channels:
• Cross-Channel Coherence Score : Rating of narrative consis- tency across digital platforms, in-person communications, and formal documents • Platform-Appropriate Adaptation : Evidence that narratives maintain essence while adapting to different channel requirements • Transitional Consistency : Assessment of narrative continuity as audience members move between channels • Multi-Modal Integration : Evaluation of how visual, verbal, and experiential narrative elements reinforce each other
Assessment Process : Map narrative elements across channels, test audience perception of consistency, and analyze adaptation patterns.
3. Stakeholder Narrative Resonance
This dimension measures how effectively narratives connect with different stakeholder groups:
• Resonance Score : Rating of how strongly narratives resonate with key stakeholder segments • Narrative Adoption : Evidence that stakeholders incorporate or- ganizational narratives in their own communications
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