The Next Next Common Sense
Complementary Role Definition : These organizations define clear, complementary roles for human and AI contributions to narrative devel- opment. Financial services company Capital One assigns AI responsibil- ity for narrative consistency checking and suggestion generation while reserving narrative strategy and emotional resonance for human creators. Augmented Co-Creation : Rather than either humans or AI creating narratives independently, these approaches enable collaborative develop- ment. Technology company Microsoft uses a process where AI systems generate initial narrative frameworks based on data analysis, which hu- man teams then refine, humanize, and infuse with authentic voice and emotion. Bounded Autonomy : Organizations create appropriate boundar- ies for autonomous AI narrative generation. Healthcare company Mayo Clinic allows AI systems to independently generate certain types of structured content (like procedure explanations) while requiring human involvement for emotionally sensitive narratives like patient stories or critical condition discussions. Narrative Quality Metrics : Organizations develop sophisticated measures for assessing narrative effectiveness beyond technical correct- ness. Professional services firm KPMG evaluates AI-generated narratives not just for accuracy and grammatical correctness but for emotional reso- nance, identity alignment, and genuine human connection. Continuous Learning Systems : The most effective organizations create feedback loops where both human and AI narrative capabilities continuously improve. Technology company Adobe implemented a “nar- rative learning system” where human editors provide specific feedback on AI-generated content that improves future outputs, while editors develop new skills in narrative direction and refinement. These partnerships represent the frontier of organizational narrative intelligence—combining the analytical power and consistency of AI with the emotional intelligence, ethical judgment, and authentic voice that remain uniquely human capabilities.
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