The Next Next Common Sense - TEXT

The Next Next Common Sense

• Measurement : Track how different demographic groups perceive signals differently and incorporate this awareness into intelli- gence synthesis

Disciplinary Diversity Matrix

• Core vs. Adjacent Expertise : Map current intelligence sources according to disciplinary proximity to core business domains • Gap Analysis : Identify underrepresented disciplines most likely to provide novel perspectives (e.g., anthropology for a technology company) • Cross-Training : Develop programs where specialists exchange methodologies and frameworks across disciplines • Integration Workshops : Hold regular sessions where experts from different fields collectively analyze the same signals

Methodological Triangulation System

• Methodological Inventory : Catalog current approaches to in- telligence gathering (e.g., quantitative, qualitative, predictive, experimental) • Complementary Pairing : Deliberately examine each significant signal using at least two methodologically distinct approaches • Divergence Analysis : When different methods yield different conclusions, use structured protocols to explore the reasons why • Methodological Rotation : Regularly shift primary intelligence gathering approaches to prevent methodological entrenchment

Temporal Diversity Calendar

• Time Horizon Mapping : Explicitly allocate intelligence re- sources across immediate (0-6 months), mid-term (6-24 months), and long-term (2+ years) horizons

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