Michael Lissack
• Example : A regional credit union created a simple online forum for small business members to share market observations, col- lectively generating intelligence no individual could access alone • Benefit : Transforms intelligence gathering from a resource-intensive internal function to a distributed capability leveraging stakeholder networks • Investment : Primarily time rather than money, focused on com- munity building and relationship development
2. Strategic Focus Prioritization
• Implement : Rather than attempting comprehensive monitoring, identify 3-5 critical domains where intelligence will most directly impact strategic decisions • Example : A craft brewery focused its limited intelligence re- sources exclusively on emerging consumer taste preferences and supply chain disruptions, ignoring broader industry trends • Benefit : Concentrates limited resources where they can deliver maximum strategic value • Measurement : Track "intelligence ROI" by assessing how gath- ered insights directly inform key decisions
3. Open-Source Intelligence Leverage
• Implement : Develop expertise in accessing and integrating pub- licly available data sources including government databases, aca- demic research, social media, and industry reports • Example : A boutique consulting firm developed a proprietary process for synthesizing publicly available patent filings to iden- tify emerging technology trends without expensive database subscriptions • Benefit : Provides sophisticated intelligence without proprietary data purchase costs
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