The Next Next Common Sense
• Tool : Create a curated directory of high-value, free information sources specific to your industry
4. Collaborative Intelligence Pools
• Implement : Form intelligence-sharing consortia with non-competing organizations facing similar challenges or oper- ating in adjacent markets • Example : Several independent grocery retailers created a shared intelligence system for monitoring supply chain disruptions and consumer preference shifts • Benefit : Distributes intelligence gathering costs across multiple organizations while expanding perspective diversity • Structure : Develop clear protocols for contribution require- ments and information sharing to ensure reciprocity
5. Temporal Pulse Approach
• Implement : Rather than continuous monitoring, conduct in- tensive intelligence "sprints" immediately preceding key deci- sion points • Example : A small manufacturing firm conducts quarterly two- week intelligence deep dives rather than maintaining continuous monitoring systems • Benefit : Concentrates limited resources when they can most di- rectly impact decisions • Synchronization : Align intelligence pulses with strategic plan- ning and budgeting cycles
6. Academic Partnership Programs
• Implement : Develop relationships with university research pro- grams where students and faculty can conduct intelligence proj- ects as educational experiences
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