Michael Lissack
• Example : A healthcare startup partners with a business school to have MBA students conduct competitive analysis as capstone projects • Benefit : Accesses sophisticated analytical capabilities at minimal cost while providing educational value • Sustainability : Create ongoing relationships with specific aca- demic programs rather than one-off projects
7. Micro-Experimentation Systems
• Implement : Use small-scale, low-cost experiments to test hy- potheses and gather direct intelligence rather than relying on secondary research • Example : A direct-to-consumer apparel company tests potential product innovations through limited pre-sales rather than exten- sive market research • Benefit : Generates actionable intelligence directly relevant to specific decisions with minimal investment • Approach : Develop standardized, repeatable experimentation protocols that minimize resource requirements These approaches demonstrate that effective intelligence gathering depends more on strategic focus and creative methodology than on mas- sive resource allocation. Organizations with limited budgets can develop sophisticated capabilities by emphasizing network leverage, open-source information, collaborative approaches, and targeted application of their limited resources. TC ohl el aIbnotreal tl ii vg ee nSceen Cs eo-mM ma koinnsg:
Beyond formal intelligence gathering, leading organizations increas- ingly participate in "intelligence commons"—collaborative sense-making
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