Michael Lissack
Organizations that develop these capabilities gain access to intelli- gence networks far more comprehensive than anything they could create independently. They transform competitive intelligence gathering into collaborative sense-making of mutual benefit. From Intelligence to Action: The Implementation Gap Even the most sophisticated intelligence gathering yields no value unless it influences action. Unfortunately, many organizations experience significant gaps between what they know and what they do—gaps that often widen rather than narrow in digital environments. Several factors contribute to these implementation gaps: Information Overload : When intelligence systems generate more insights than decision-makers can meaningfully process, paralysis often results. The volume of potentially relevant information can overwhelm cognitive capacity, leading to either decision avoidance or reversion to familiar heuristics that ignore new intelligence. Structural Disconnection : In many organizations, those gathering intelligence remain separated from those making decisions. This struc- tural disconnect creates translation problems as insights generated in one context must be reformatted for consumption in another, often losing critical nuance in the process. Confirmation Bias : Decision-makers naturally attend more readily to intelligence that confirms existing beliefs and strategies while discount- ing information that challenges established approaches. This cognitive tendency creates systematic barriers to incorporating novel intelligence into decision processes. Temporal Misalignment : Intelligence gathering often operates on different timescales than decision cycles. Strategic insights that emerge gradually through pattern recognition may struggle to find entry points into quarterly planning processes or annual budgeting cycles. Implementation Capacity : Organizations sometimes lack the ca- pabilities necessary to act on intelligence even when they recognize its
222
Made with FlippingBook. PDF to flipbook with ease