Michael Lissack
Include Multiple Recognition Pathways
No single recognition mechanism adequately captures the full range of valuable contributions in complex organizations. The most effective systems include multiple pathways that collectively acknowledge different types of contribution while reinforcing consistent values. Patagonia exemplifies this multi-pathway approach through their in- tegrated recognition ecosystem. Formal performance reviews acknowl- edge sustained contribution aligned with company values. Peer recog- nition programs enable colleagues to highlight specific helpful actions. Environmental impact metrics recognize contributions to sustainability goals. And narrative acknowledgment through company stories celebrates efforts that might not register in quantitative metrics. Together, these pathways create a more complete recognition ecosystem than any single approach could provide.
Involve Recognition Recipients in System Design
Recognition systems designed without input from those being recog- nized inevitably miss important considerations about what feels meaning- ful, what creates unintended consequences, and what genuinely motivates contribution. The most effective implementation processes involve future recognition recipients in system design from the earliest stages. Atlassian’s practice of “dogfooding” their own recognition tools ex- emplifies this participatory approach. Their internal implementation of recognition features provides direct feedback from those experiencing the system before wider deployment. This practice identifies potential issues, refines recognition approaches based on lived experience, and creates authentic alignment between recognition designers and recipients.
Create Evolutionary Capability
Recognition needs inevitably evolve as organizational priorities shift, technologies evolve, and understanding deepens about what forms of
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