The Next Next Common Sense
an internal glossary that team members continuously update as language evolves, creating a shared linguistic reference point that accommodates rather than resists natural language development. Linguistic Bridges connect different language communities within distributed organizations. These bridges might include designated trans- lators who help cross-functional teams align terminology, visualization tools that represent concepts across different professional vocabularies, or explicit discussion of how the same terms might carry different meanings in different organizational contexts. These bridging practices acknowl- edge linguistic diversity while creating sufficient alignment for effective collaboration. Narrative Practices use storytelling to create shared context that might otherwise be missing in distributed environments. When team members cannot observe each other's daily work environments or par- ticipate in spontaneous conversations, intentional story sharing helps fill these gaps. Regular practices like "weekly wins" sharing, project narra- tives, or customer story exchanges create linguistic common ground de- spite physical separation. Organizations that implement these practices effectively create what anthropologist Etienne Wenger calls "communities of practice"—groups that develop shared language, tools, and understanding despite distributed contexts. These communities maintain linguistic coherence not through centralized control but through continuous negotiation of meaning across distributed participants. ND ai gviitgaal t Ti nrga nL si fnogrumi sattiico nC :hSauncgcee Ds suSrtionr gi e s As organizations undergo digital transformation, their linguistic landscapes inevitably evolve. New technologies introduce terminology, digital workflows create novel communication patterns, and changing stakeholder relationships demand linguistic adaptation. This evolution creates significant challenges—how can organizations embrace necessary
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