The Next Next Common Sense
than perfect terminology standardization, recognizing that some linguistic variation is both inevitable and valuable. 3. Participatory Rather Than Dictated Process Organizations that effectively manage linguistic change involve diverse stake- holders in shaping terminology evolution rather than imposing language from a central authority. 4. Evolutionary Rather Than Revolutionary Pace Successful lin- guistic transitions typically happen through structured evolution that maintains sufficient continuity rather than abrupt replace- ment that creates confusion. 5. Contextual Rather Than Absolute Standards Effective ap- proaches recognize that appropriate language depends on con- text, creating differentiated standards rather than insisting on identical terminology in all situations. By implementing these patterns, organizations can navigate neces- sary linguistic change during digital transformation while maintaining sufficient coherence for effective collaboration. Their experiences demon- strate that language evolution can become a positive enabler of transfor- mation rather than a source of confusion or resistance when managed intentionally. The Future of Organizational Language Looking ahead, several emerging developments will likely transform organizational language in significant ways: Augmented Communication will increasingly blend human and tech- nological language capabilities. Advanced AI systems will suggest phras- ings, check alignment with organizational terminology, translate across languages and technical domains, and provide real-time feedback on com- munication effectiveness. These capabilities will fundamentally change how organizational language develops and spreads, creating new forms of hybrid communication that combine human judgment with algorithmic assistance.
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