The Next Next Common Sense - TEXT

Michael Lissack

Multi-modal Language will expand beyond text to incorporate visual, audio, and interactive elements as fundamental rather than supplementary communication components. As platforms like TikTok, Instagram, and interactive collaboration tools reshape communication preferences, orga- nizational language will increasingly blend verbal expression with visual storytelling, audio elements, and participatory interaction. This expansion will challenge text-centric communication approaches while creating new possibilities for engaging diverse communication preferences. Transcultural Communication will become increasingly important as organizations operate across multiple cultural contexts simultaneously. Rather than adapting communication separately for different regional markets, organizations will develop more sophisticated approaches to creating communication that works effectively across cultural boundar- ies without losing authenticity or coherence. This evolution will require deeper understanding of how language shapes perception and experience across different cultural contexts. Dynamic Terminology systems will replace static glossaries and style guides with adaptive approaches that acknowledge the inevitability of linguistic evolution. These systems will track how terminology actually functions across organizational contexts rather than merely prescribing preferred usage, helping organizations balance coherence with natural language development. As workplace demographics continue diversify- ing, these systems will help bridge generational and cultural differences in language patterns without imposing artificial standardization. Ambient Language Environments will emerge as digital and phys- ical spaces increasingly blend. Mixed reality technologies, smart offices, and environment-embedded computing will create new contexts where organizational language exists not just in documents or screens but as part of the environment itself. These ambient language capabilities will create new possibilities for making organizational communication more accessi- ble, contextual, and integrated into workflow rather than separate from it. Organizations that anticipate these developments will be better posi- tioned to maintain linguistic coherence amid accelerating technological

276

Made with FlippingBook. PDF to flipbook with ease