The Next Next Common Sense - TEXT

Michael Lissack

Cultural Complexity: Diverse teams bring valuable perspectives but also communication challenges and potential conflicts. Organizations must create environments where diversity becomes a source of innovation rather than friction. “The standard approach used to be standardization,” reflects a global strategy executive. “Create one policy, one product design, one communi- cation style, and apply it everywhere. That simply doesn’t work anymore.” Instead, companies are shifting toward what some call “principled personalization”—establishing core principles and values that remain consistent while allowing for significant adaptation to different contexts. Their talent management approaches maintain consistent principles around development and feedback while offering flexible work arrange- ments, communication channels, and recognition approaches tailored to diverse needs. Creating Canyons in Demographic Complexity This demographic frontier directly connects to our “canyon” meta- phor from Chapter 8. Rather than trying to create rigid canals that force uniform approaches across diverse populations, effective organizations create canyons—clear boundaries that maintain coherence while allow- ing for significant variation in implementation. Healthcare organization Cleveland Clinic applies this approach through “principled personalization” in its talent management strategy. The organization establishes clear boundaries around core values like patient-centered care and evidence-based medicine while creating flexible implementation pathways for diverse teams. Their learning and devel- opment programs maintain consistent growth principles while offering multiple pathways tailored to different career stages, learning styles, and cultural contexts. “We create canyons, not canals,” explains their Chief Talent Officer. “Everyone is moving in the same general direction, guided by consistent principles, but we don’t force identical approaches when team needs differ.”

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