The Next Next Common Sense
workflow, they created systems that enhanced collaboration across dis- ciplines, surfaced relevant expertise for complex problems, and enabled continuous learning from project experiences. These characteristics don’t represent a template to be applied univer- sally but rather design principles that must be adapted to specific contexts. The coherent organization of tomorrow will manifest these characteristics in unique ways based on its purpose, industry, size, geography, and eco- system position. PE rvoo gl ur et isosnMTi ol ews taorndeCs : oIhnedriecna ct oer s o f While the journey toward becoming a coherent organization is unique to each context, certain milestones indicate meaningful progress. These milestones provide concrete indicators that an organization is evolving its complexity navigation capabilities. By tracking these indicators, leaders can assess advancement toward the coherent organization model and identify priority areas for further development.
1. From Reactive to Anticipatory Sensing
Early milestone: The organization has established systematic scan- ning mechanisms that monitor the external environment for emerging trends, potential disruptions, and weak signals of change. Intermediate milestone: Multiple sensing channels (technological, market, social, regulatory) feed into a coordinated process that synthe- sizes diverse signals into coherent insights about potential futures. Advanced milestone: The organization has developed the capability to detect second and third-order implications of emerging trends, identify- ing non-obvious connections between seemingly unrelated developments. Technology company Microsoft demonstrates this progression through its evolution from sporadic competitive intelligence to its com- prehensive “Future Signals” system. This system combines AI-powered
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