The Next Next Common Sense - TEXT

Michael Lissack

trend analysis, expert networks, customer insight communities, and cross-industry scanning to develop early awareness of emerging trends and their potential implications.

Measurement indicators:

• Lead time between first detection of significant trends and indus- try recognition • Quality of scenario development (as measured by scenario rele- vance to subsequent events) • Cross-domain pattern recognition (ability to connect develop- ments across different domains) • Action relevance (percentage of sensing insights that inform meaningful organizational decisions)

2. From Fixed to Adaptive Structures

Early milestone: The organization has implemented pilot initiatives with more flexible team structures, typically in innovation domains or new market initiatives. Intermediate milestone: Multiple operating models coexist within the organization, with different structural approaches applied to different business domains based on their complexity characteristics. Advanced milestone: The organization has developed mechanisms for structural reconfiguration in response to changing conditions, with clear processes for forming, evolving, and disbanding teams based on emerging needs and opportunities. Professional services firm Deloitte illustrates this progression through its evolution from a traditional practice hierarchy to a dynamic portfolio of team configurations. The firm maintains stable structures for core service delivery while implementing fluid networks for emerging issues, creating what they call "structural ambidexterity"—the ability to operate simulta- neously in multiple structural modes.

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