The Next Next Common Sense - TEXT

Michael Lissack

screws. Similarly, different mental models serve different functions, and their effectiveness depends on using the right model for the right situation. The most successful business leaders maintain a diverse portfolio of mental models, allowing them to approach challenges from multiple per- spectives. Rather than being locked into a single way of seeing, they can shift perspectives as needed. Warren Buffett's business partner Charlie Munger famously advocates for the development of a "latticework of mental models" drawn from disci- plines as diverse as psychology, physics, biology, mathematics, and history. By integrating insights from multiple fields, Munger can see patterns and solutions that others miss. Consider how different mental models might approach a business challenge like declining customer engagement: • A financial model might focus on customer acquisition costs and lifetime value calculations • A behavioral psychology model might examine friction points in the customer journey • A network effects model might assess community dynamics and viral growth potential • A systems thinking model might look at feedback loops and unintended consequences • A design thinking model might emphasize customer empathy and unmet needs Each model offers a valuable but incomplete perspective. The most robust solutions emerge when multiple models are combined. This toolset approach to mental models offers several advantages: 1. Reduced blind spots : Different models reveal different aspects of a situation 2. Creative combinations : Novel insights often emerge at the in- tersection of models

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