The Next Next Common Sense
I believe this book should be essential reading for leaders at every level in every sector. Whether you’re a CEO navigating industry disruption, a middle manager coordinating hybrid teams, an entrepreneur building a startup, or a professional trying to make sense of your career path, the principles in these pages offer invaluable guidance. Twenty years ago, the next common sense was a provocative idea. Today, it’s an urgent necessity. This book provides the wisdom we need to not just survive complexity, but to harness it as a source of creativity, innovation, and meaningful progress.
Hugo Letiche
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