October 2018
I
the REPORT
THE ONE THAT GOT AWAY
A Doe I’ l l Never Get Back
Did another animal take it? Did someone sneak onto my property and steal my kill? Where did this doe go? The fresh snow immediately shed light on the circumstances. Tracks and blood were visible. After shooting the deer through the throat, dragging it 225 yards through a creek, and watching her lose a lot of blood, she had somehow survived. I saw that the deer had gotten up on its own and walked off, leaving a trail of blood behind. I started tracking it immediately, knowing it couldn’t have gotten far. I found spots where it fell and got back up and felt optimistic about my odds of finding the doe, but the further away from the perch I got, the thinner its blood trail became. The increments where it repeatedly fell over from weakness became farther and farther apart until they stopped entirely. By the time I got to the edge of the open field and into the woods, the blood had stopped. I looked down, and there were too many tracks to decipher. That doe will forever be the one that got away.
began to fall. I had the neck in my sights, so I exhaled to calm myself and lightly pulled the trigger. The doe fell over immediately. I saw her lying there in the open field, and as I looked down the scope, I saw a confirmed kill. I came down from the tree to bring the deer back so I could skin it and hang it up. I saw the exit wound on the other end of the throat, so I grabbed the doe by the feet and dragged it back to my perch. I pulled it through a creek, a meadow, and the full 225 yards back to the perch when I heard someone calling my name. As I looked up, I saw my brother hollering at me. He decided to swing by for a visit and came down to tell me that my wife had dinner ready. I decided to let the doe lay there until we were done eating and quickly departed with my brother. About 40 minutes later, I started back out to where I’d left the deer. It was cooling off fast, daylight was running out, and the snow was falling steadily, so time was of the essence. With the sun starting to fall off the horizon, I found my way back to the tree where I left the doe, only to find that it was not there.
A few years back, I came home from work on a brisk fall evening and decided to head out for a quick hunt. As the temperature began to drop, I put my safety gear on, grabbed my .270 rifle, and went out to the open field behind my property. There were always deer there perusing the area, so the opportunity for a good doe or buck was promising. As I had done so many times before, I climbed up to my tree stand at the edge of the field and started scanning the vastness for signs of life. I was in my perch for about an hour or so when two does and a buck started across the field. There was a decision to make, and I had to make it quick. As I looked down the scope, I felt the humidity in the air start to freeze. I honed in on one of the does, and as I centered on the beautiful creature in my crosshairs, I made the decision to take it home that night. My strategy is always to aim for the neck. I love venison, so I want to keep as much of the meat as clean as possible. The doe was about 225 yards out, so the shot was no walk in the park by any means. Just as I was sizing up my shot, some light snow
– Emanuel Herschberger
Did You Know? A single cloud can weigh more than 1 million pounds.
Published by The Newsletter Pro | www.NewsletterPro.com 1
THE SECRET TO LEAD CONVERSION
In the business classic “How to Win Friends and Influence People,” Dale Carnegie showed us that the secret to sales success builds on showing a genuine interest in other people and rests in the relationship that develops from there. The concept may not be much of a secret anymore, but it’s as important as ever in the sales cycle — and too many people aren’t following through on it. It turns out that Carnegie was onto something. Did you know that just 2 percent of sales happen during the first touch? Two percent. Let that sink in. That means 98 percent of sales happen sometime after that first touch. In fact, ample research supports that 80 percent of sales happen after the fifth follow-up. If your sales team isn’t following up past that first touch with a prospect, there’s a slim chance they’ll convert. With the direct correlation between touches and conversion, it’s clear how important it is to follow up and nurture relationships with leads. We can look back to our good friend Dale Carnegie and thank him for sharing his wisdom about relationships. If you want to nurture and convert your leads, you’ll want to instill Carnegie’s principles into your sales team. Considering how many quality leads get away, there’s always room for improvement in developing It’s Al l About the Relationship Central Michigan Roofing greatly admires the loyalty and commitment of the most wonderful clients the Midwest has to offer. Roy and Lester of Basic Construction have been with us since the beginning, and we couldn’t be more proud to help them with their projects. Their most recent venture was a 200-foot-long barn, and it’s always wonderful watching their work come to fruition. This particular beauty showcases our metal panels perfectly. When we asked Lester and Roy about their favorite part of the project, it became clear they loved laying the trusses and the challenge that section always presents. It’s no surprise, either, because these two gentlemen never back down from a challenge. Even if they encounter hurdles, they still keep projects on task. This barn is a perfect example of that, as they started the project on time and finished it on time, and we were grateful to be a part of that efficiency. “If we get in a pinch, we can always ask Central Michigan Roofing to help. It doesn’t matter how quick of a turnaround it is; they always accommodate,” Lester To Bui ld a Beautiful Barn
relationships. How can you start building that lead relationship today?
Follow Up, Follow Up, Follow Up It’s all about the follow-up — or lack of follow-up, if you’re wondering why your leads aren’t converting. You’ve probably experienced it yourself: You have a great interaction with a company and express interest in their product, but then you never hear from them again. That company just lost you, a hot lead. You can’t buy if you’re not presented with the opportunity to do so. Make it easy on your consumer base by implementing a follow-up system. Implement a System The habit of nurturing leads stems partly from company culture and partly from systems and processes — it’s something of a chicken-egg situation. If you don’t have systems in place to make follow-up part of your sales process, it’s not going to be a priority for your team. And if you don’t have a culture of determination and relationship- building in place, the systems and processes don’t matter. Entrepreneur and business transformer Robert Clay recommends a five-no strategy — follow up with a lead until you’ve heard no at least five times.
HOW BASIC CONSTRUCTION USED OUR METAL
told us. We always keep our promises, but it’s easy to do when you work with high-quality people like those at Basic Construction. Lester and Roy have bought a lot of metal from us over the years, and we’re thankful to help them grow their business. They respect our work as well, because in the words of Lester, “If you can draw it, Central Michigan Roofing can make it.” Quality construction, honorable ownership, and a good, old-fashioned work ethic make Basic Construction a joy to work with. If you’re in need of some work done, reach out to them at (517) 852 4813.
Central Michigan Roofing | (269) 758-3330 2
Did you know? The elephant is the only mammal that cannot jump.
THAT MORNING CUP OF JOE Coffee and Its Relationship to Your Health
from smoking, consuming a nutritionally balanced diet, maintaining a healthy body weight, and
Have a Laugh In addition to coffee’s long-standing popularity, science has found several reasons to give our morning habit the thumbs-up. In 2015, the U.S. Dietary Guidelines evaluated the effects of coffee and caffeine for the first time, concluding that coffee can be part of a healthy lifestyle “along with other behaviors, such as refraining What’s the first thing you do in the morning? For most of us in the United States, it’s one crucial task: getting that morning cup of joe. Our obsession with coffee is nothing new. A paper entitled “The Consumption of Coffee in the United States,” published July 18, 1861, noted that “the people of the United States habitually consume more coffee than the inhabitants of any other country.” Its popularity has only increased with time; people in the U.S. consume an estimated 400 million cups of coffee a day. Of course, we weren’t the first to find out how great coffee is. Long before anyone in the Americas enjoyed the beverage, legend has it that an Ethiopian goat herder discovered the amazing effects of coffee beans — on his goats. He noticed that after eating “berries” from a certain tree, his goats became so energetic they didn’t want to sleep. News spread around the Arabian Peninsula, and cafes began to pop up, known as “Schools of the Wise” for the intellectual conversations that happened there.
being physically active.” The guidelines cite “strong and consistent evidence” that consuming coffee within the moderate range (3–5 cups per day, or up to 400 mg of caffeine per day) is not associated with an increased risk of major diseases. In fact, according to observational evidence, caffeine intake may be linked to reduced risk for certain diseases in healthy adults. Scientists think that antioxidants found in coffee, such as polyphenols, might contribute to its positive effects. There’s one major caveat, however. While coffee shows potential benefits when consumed in moderate amounts, the sugar and other additives that many of us like to put in it get a thumbs-down. The Dietary Guidelines also note that health alone isn’t a reason to start drinking caffeine. Folks with blood pressure concerns should be especially careful and should consult their doctor about how much coffee is okay to drink, as studies have shown evidence of increased blood pressure with caffeine consumption.
Everything in moderation, as the saying goes, at least when it comes to caffeine.
Gril led Leg of Lamb
Inspired by Food & Wine magazine.
Ingredients
• 1 4–5-pound boneless leg of lamb, not butterflied
• 1/4 cup extra-virgin olive oil
• 2 tablespoons fresh rosemary, minced
• 8 cloves garlic, smashed and coarsely chopped
• Salt and pepper, to taste
Directions 1. On a large cutting board, cut between the muscles on the leg of lamb to divide into 4 pieces, pulling apart with your fingers if need be. 2. In a mixing bowl, combine olive oil, garlic, and rosemary. Add lamb and toss to coat. Marinate for 4 hours at room temperature. 3. Heat grill to medium-high. Season lamb with salt and pepper and grill until lamb reaches an internal temperature of 130 F (medium rare). Cook time will vary depending on size of lamb pieces. 4. Let lamb rest, covered with tin foil, for 15 minutes. Slice thinly and serve.
How do you organize an outer space party? You planet!
3
Published by The Newsletter Pro | www.NewsletterPro.com
PRSRT STD US POSTAGE PAID BOISE, ID PERMIT 411
I
Inside This Issue
The One That Got Away
The Secret to Lead Conversion
Check Out This Beautiful Barn
A Closer Look at Your Cup of Joe
How to Get Your Dog to Stop Barking
BECOME A ‘DOG WHISPERER’
Your whole family adores your dog — but not the barking. This issue can lead to feelings of frustration, and the more frustrated you get, the more your dog barks. It’s their only way of communicating, and they’re telling you, “My needs are not being met.” As Cesar Millan, the original “dog whisperer,” explains, “A barking dog needs exercise, discipline, and affection, in that order.” Exercise Part of the barking issue may be due to pent-up energy. According to the humane society, “A tired dog is a good dog and one who is less likely to bark from boredom or frustration.” If you already take your pup on a morning walk, try adding in an evening walk. You could add it to your child’s chore list and help get out some of the kid’s pent-up energy, too. It may also be beneficial to practice obedience exercises and games that challenge your dog. Discipline To put a stop to the behavior, you’ll first need to change any of your behavior that’s reinforcing it. Any attention your dog Train as a Pack for Better Results
gets when he’s barking — even yelling, “Rover, stop!” — teaches him to keep going, because you’re rewarding him with attention. Wait until your dog has stopped barking to give him any sort of attention, including looking at them. “To be successful with this method, you must wait as long as it takes for him to stop barking,” advises the Humane Society. Affection Of course, your dog needs love and attention to thrive — a lack of it could contribute to barking behavior. Reinforce silence by giving your dog a treat and an encouraging pat when she demonstrates good behavior, like not barking. “Our pups want to work for our attention,” Cesar Millan reminds us. “Allowing her to do that and to see your happiness is, to your dog, the biggest reward of all.” To make your training program successful, consistency is key. Enlist the help of the whole family to stick to the principles. Together, you can foster a calm, peaceful home where you and your dog happily coexist.
Central Michigan Roofing | (269) 758-3330 4
Why don’t skeletons go trick-or-treating? They have no body to go with!
Page 1 Page 2 Page 3 Page 4Made with FlippingBook - professional solution for displaying marketing and sales documents online