Adding video to our marketing efforts has been a game-changer. I can’t tell you how many good people we’ve represented over the last few years who initially said they saw one or more of our videos before calling. And we don’t even have that many videos! Videos give potential clients the chance to get a feel for your personality and allow you to demonstrate expertise in your practice area. This builds trust far deeper than the static photo images and “we care” slogans most websites have. You can create videos discussing your practice areas, what drives you, how your process works, what to expect as a case unfolds, and more. All of these videos can be posted on your website, on YouTube, and on other social media platforms. Then, you can have the videos transcribed and the transcripts can be added as content to your website as well. That content and the videos themselves boost SEO. So, adding video creates a snowball effect on your visibility and boosts conversion. THE POWER OF VIDE A Step-by-Step Guide to Elevat
A Dog’s Intuition: How Babu Saved Her Human From a Tsunami
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The tsunami that struck Japan in March 2011 was unimaginable; the natural disaster killed nearly 20,000 people in minutes. But amid the chaos, there was at least one tiny miracle: an 11-year-old Shih Tzu named Babu. Tami Akanuma, an 83-year-old woman living in the coastal city of Miyako, had her typical morning interrupted by a 9.0 earthquake that shook her house roughly 200 yards from the coast. When it stopped, she breathed a sigh of relief, but Babu became extremely agitated. The small dog began frantically pacing around the living room, moaning, and jumping at the door. Though it was early for Babu’s morning walk, Akanuma decided to appease her. Sources differ on what happened next. Some say officials broadcast a tsunami warning, and Akanuma realized she must evacuate, while others state she knew nothing of the impending disaster. But everyone agrees that Babu jumped into action. She instantly headed for a large hill near Akanuma’s home — the opposite direction of the pair’s usual walk. Akanuma did not dismiss the dog’s instincts. Babu tugged urgently at her leash, running as far as she could before turning to her owner. Akanuma said Babu seemed to be encouraging her to move faster, and the dog ran ahead every time Akanuma caught up. Akanuma later estimated they walked more than half a mile in a few minutes. Only moments after the duo finally reached the top of the hill, they watched an enormous wave wash over their home. The house was destroyed, but Akanuma and Babu escaped with their lives. How did Babu do it? People have long suspected that animals can predict natural disasters, but the truth is elusive. Scientists agree that animals aren’t psychic but disagree on whether something else might be at play. Some attribute the supposed phenomenon to the “psychological focusing effect,” or a human tendency to emphasize one detail in our memories while discarding others. But others point to dogs’ heightened senses of hearing and smell, suggesting animals may be able to detect small atmospheric changes that humans can’t.
But is all of the effort needed to create and post videos worth it?
Many lawyers think it’s not. But that’s because they don’t realize creating videos is effortless once you get a system in place. And by “system,” I mean don’t try to do it all yourself!
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No matter the explanation, Akanuma credited her dog with saving her life, and the two gratefully celebrated Babu’s 12th birthday from an evacuation shelter only weeks later.
ERISA is all we do!
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