Building our brand
Our marketing campaigns will create multiple touchpoints across a variety of channels, helping to increase our visibility and credibility amongst our target audience. This will in turn support the whole team in strengthening existing relationships and widening our networks, providing a solid foundation for new conversations. Our best channel to reach our target audience is you. All of you are brand ambassadors. Be proud of the fantastic work you do, share each other’s customer stories, and find out where else we can sprinkle the Project One magic dust, bringing more value to more organisations - all focused on the same goal of securing exciting, long-term assignments, as part of a Project One Team. In recent years, we have established an effective method to build our marketing database via online advertising and nurturing this target audience through to qualified sales leads. In 2023, we launched our new website that has increased our digital presence through our content and SEO strategy. Alongside this, our record-breaking year of recognition and published thought leadership has helped to strengthen our brand awareness. Our purpose as a business is to make a real difference to our customers and the lives of their customers. Our sales and marketing must connect with the organisational and personal challenges our customers face to ensure Project One is the obvious go-to partner for delivering their complex change and transformation.
In 2024, we will relaunch Project One to the market with our Brand Campaign. This will allow us to reinforce our proposition and differentiators to four audiences: 1. Existing customers: expand the knowledge our current customers have and ensure they understand our whole service proposition. 2. New name customers: build our customer base through marketing and our networks. 3. Dormant customers: reconnect with previous customers and remind them of the value we can bring to their organisation. 4. Recruitment candidates: attract the best people to continue to strengthen our team and grow our business.
Two underpinning campaigns throughout the year will include PPM (including PMO) and Change Management. ERP and Climate Change & Sustainability remain hot topics and collateral will continue to be developed and shared to support customer conversations. This will feed into the marketing campaigns and sales activity. LinkedIn will continue to be our key platform, supported by a PR and digital strategy. We’re also excited to launch our brand-new company podcast, a new route to market that will help to bring our core services to life for those who don’t know us yet. We will keep in touch in our usual way, arming you with the tools you need to spread the word. And we will celebrate success at our social events throughout the year.
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