Brand Guidelines 2024
BRAND LOGO - OFFICIAL COLORS VERSIONS
COLOR PALETTE
CMYK C M
0 0 0 100
CMYK C M
10 100 100 0 218 33 40
CMYK C M
0 0 0 0
Y K
Y K
Y K R G B
RGB R G B
RGB R G B
255 255 255
RGB
10 10 10
Pantone
Pantone
Pantone
426
1795C
white
# # ffffff
# # 231f20
# # da2128
RAL 9005
RAL 3020
9010
RAL
PROPORTIONS
A
The proportions of the MAK logo are approximately 1/4.5 .
When resized, the logo must always be enlarged or reduced proportionally, so this proportion is always kept. Even if a specific numeric value for length or height is defined, the other value has to respect this ratio. In any case, regardless of the type of media on which it will be printed, the length of the MAK logo can never be less than 25 mm , as it would not be legible. If, for some specific reason, the logo needs to be less than 25 mm, please contact us and we will give you a special version of the logo to use. When the MAK logo is placed alongside other logos, the minimum space around the logo must have the same width as the vertical leg of the K letter. MINIMUM SIZES & CLEAR SPACE
AA
AA
A/2
The proportions of the logo are: Height = 1/4.5 Lenght
The minimum sizes of the logo must be mm 25 x 5,5
X
X
X
X
The minimum clearspace is equivalent to the lenght of the main leg of the K letter. (marked as X in the picture above)
LOGO USAGE DO NOT
01. Do not change the orientation of the logo.
02. Do not place the logo on a busy photograph or pattern.
03. Do not change the logo colors.
01. Orientation
02. Busy background
03. Logo colors
04. Do not add Glow effects to the logo.
05. Do not present the logo in Outline-only fashion.
06. Do not place the logo on similarly-colored backgrounds. Choose a different color combination as per page 01. 07. Do not put a white box around the logo when placed on a darker or busy background.
04. Glow effect
05. Outlines
06. Similar background
08. Do not reconfigure or change the size or placement of any logo elements.
09. Do not stretch or squeeze the logo to distort proportions.
07. White box
08. Reconfigure
09. Stretch
OLD LOGOS NOT IN USE
Over the years, the MAK logo has undergone several changes until it reached the current version. Here you can see some old versions of our logo: none of these are currently in use and must not be used in any circumstances. The only logos you can use are those listed on slide “Official Color Versions”.
Thank you for your attention
www.makwheels.it
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7Made with FlippingBook - Online magazine maker