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HOW TO PROFIT FROM BITCOIN IF YOU’RE AN ATTORNEY KEEP UP WITH YOUR 2018 BUSINESS GOALS DON’T LET YOUR CUSTOMERS FORGET YOU 7 WAYS TO BUILD A ‘MOAT’ AROUND YOUR PRACTICE
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THE HIDDEN COST OF FREE ADVICE
THE HIDDEN COST OF FREE ADVICE I often hear this question: “Should I give free advice to potential clients?” Many attorneys believe that giving out free advice to potentials creates an opportunity for them to build trust and demonstrate how they are different from competitors. But is this really the best practice in the modern, hypercompetitive landscape?
7 WAYS TO BUILD A ‘MOAT’ AROUND YOUR PRACTICE
As you know, the kings of old built moats around their castles to protect their assets from the battering rams of invaders.
It was necessary protection against the weasels who were already rich from their kingly fathers yet were greedy for more. And when invading princes failed, they could just run home to their own kingdom where Daddy kept them fat and happy. Meaning, they could afford to attack over and over until the kingdom eventually fell. Well, this is supposedly ancient history, but the practice of sacking kingdoms is still alive and well in the legal world.
Well, I have a definite opinion about this.
No, it’s not.
Giving away free advice is no longer a winning strategy. Instead, I strongly suggest giving away free information.
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What’s the difference?
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