There is no pattern to suggest that youth will become more likely to donate as they age.
WHO IS MORE LIKELY TO DONATE? • People with higher income: People with $100,000 or more in household income are more likely to donate (63%) than those who have household incomes below $30,000 (44%). • Older people: More than three-quarters of those aged 65 and older are donating (76%) compared to fewer than half of those aged 25 to 34 (46%). • Religiously active people: Donation rates are also higher for people who participate in religious activities at least once a month (72%) compared to those who are not religiously active (51%). Donation rates are dropping among every age group, but for people aged 25 to 54, the donation rate dropped between 26% and 30%. Ten years ago, people aged 25 to 34 were considerably more likely to donate than people aged 18 to 24, but this isn’t the case anymore.
Photo credit: Centre for Ageing Better
REFLECTIONS ON PUTTING DATA INTO ACTION Declining donations impact charities across the board, and inflation is compounding the impact. It is also well known that the pandemic impacted different charities differently. In August 2021, 56% of charities were finding it challenging to meet the demands on their services, while 44% were meeting the demands. Post-pandemic, where do demands continue to increase while donations fall?
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