AXOR Brand
HISTORY
FROM PERSONALITIES FOR PERSONALITIES
The AXOR Success Story
For almost 30 years, AXOR has been helping architects, interior designers, and discerning customers express their personalities. AXOR has permanently changed the design and understanding of faucets and bathrooms like no other brand has – from functional sanitary spaces to individual places of wellbeing. In 1981, Klaus Grohe commissions the first designer faucet for the Hansgrohe Group: Allegroh, designed by Esslinger Design, origin of the famous Frog Design studio. The first faucet collection in color, UNO, becomes an innovative market sensation. In the 1990s, design becomes a hallmark of prestige, and Klaus Grohe discovers its potential for the sanitation industry. This marks the beginning of AXOR’s success story as a design brand for luxurious products to make the bathroom and kitchen more personal – inspired and created by world-famous, renowned designers.
AXOR Massaud and AXOR Montreux
2006
A XOR Citterio M
2007 2008
A XOR ShowerCollection – the first shower product range
AXOR Urquiola
2009 2012 2013
AXOR Starck Organic
AXOR WaterDream and product launch of AXOR Showers designed by Front and Nendo 2014
1993 Establishment of the AXOR Brand
2003 AXOR Citterio
2014
AXOR Starck V, AXOR Citterio E and AXOR Universal Accessories
AXOR Starck: Presentation with Salon d’eau by Philippe Starck
1994 2000
AXOR WaterDream with PHOENIX – an innovative concept bathroom
AXOR Citterio
2003 2004 2005
AXOR Starck – Redesign
AXOR WaterDream with Patricia Urquiola, Jean-Marie Massaud and Ronan & Erwan Bouroullec
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