AXOR Product Catalogue
DESIGN DICTIONARY
Objectiveness, which started in the early 1920´s. The most important representative of Jugendstil in architecture was Paul Möbius. (compare: Jugendstil). CLASSIC (DESIGN CLASSIC) The adjective classic describes a design which is typical for its time, but at the same time so perfect and pure that it seems timeless. Classic designs are considered harmonious and complete – regardless of the associated epoch or art form. Therefore, classic is defined as timeless, in contrast to the circumstantial nature of fashion. Classic works can be found in music, architecture, fashion, art, design, literature and all other areas. Colloquially, the term classic is used today as a synonym for typical ⁄ original. Classics are considered to be perfect in form and pattern formation, making them likely to be imitated. Neither unique in form nor the first of their kind, these imitations can never reach the quality of the original. In design, a classic is the closest to a formal ideal, the basic idea, even if it is not as functionally perfect as its successors. Ray and Charles Eames’s Lounge Chair is considered a modern design classic, while the iPod is presently called a classic. In bathroom design, the 1994 AXOR Starck collection is a design classic – primarily because the faucet, with its joystick handle and minimalistic design, was revolutionary in terms of operation and form. In visual arts and applied arts as well as in architecture, the Classic Modern Style includes artists and works of the period between the two world wars. The Bauhaus is one of the most important examples of this style. CONCEPT ⁄ CONCEPTUAL A concept (from Latin “conceptum” = the combined) is a plan, an idea for a project which can have artistic or creative value, even before its material realization. A concept advances the idea and incorporates many factors which play a role in the realization, success and the impact on, for example, a new product. The design constitutes the last stage of a concept. The concept is still recognizable in the completed product as the underlying formal and functional idea. In design, the quality of the concept is determined by how long-lasting the design is and how well the product functions. However, concept design, inspired in the seventies by concept art, concerns intellectual debate about the object, as opposed to its practical value for provoking a reaction from the user. Elements of concept design can be found in Radical Design and Antidesign, employed by Italian groups like Alchimia and Gaetano Pesceand in the New German Design (compare: New Design). Awards such as the Red
have a significant influence on prevailing trends in fashion, art and design of their time.
AXOR FINISHPLUS AXOR term for (color) finishes. AXOR FinishPlus finishes are characterized by their exceptional brilliance, high durability and exclusiveness. Customers can choose from a large variety of standardized finishes such as Brushed Redgold, Polished Black Chrome or Polished Gold Optic. Therefore, AXOR FinishPlus finishes contribute significantly to the possibilities for personalization of the bathroom (compare: Individualization). The finishes are particularly resistant and much harder than a galvanized fixture. They also have an excellent color brilliance since they receive through the Physical Vapor Deposition (PVD) process an additional metal layer. AXOR SIGNATURE A service from AXOR that realizes individual demands such as lengthening, shortening or individual marking ⁄ labelling of AXOR mixers, showers and accessories. AXOR Signature plays an important role within the AXOR individualization philosophy since the service turns a bathroom product into a unique piece that fulfills the exclusive aesthetic taste of the customers (with own logo or emblem) or that is adapted to meet requirements that are based on special spatial conditions (longer shower arm for an extra-high ceiling) (compare: Individualization). BELLE ÉPOQUE This is the period of time around the turn of the 19th to the 20th century. It lasted about 30 years generally in Europe and affected especially the life in metropolises such as London, Paris and Vienna. A new cultural life started in cafes, lounges and theatres of the European core countries because of economic and technical progress, which affected also art, fashion, architecture and technology. This new era of freedom was also characterized by optimism and the new possibilities that technical improvements generated. Cabarets served as stages for writers, artists and actors; Parisian bohemians met in night clubs and variety theatres like the famous Chat Noir or Moulin Rouge in Paris. A parallel development took place in fine arts. During the time of Belle Époque, impressionism led to Jugendstil (Art Nouveau) and to Cubism. The most important representatives were Paul Cézanne, Gustav Klimt or Pablo Picasso. In architecture, a separation from historicism occurred; the builders first preferred Jugendstil and then turned over to the New
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