AXOR Product Catalogue
DESIGN DICTIONARY
of the faucet. To achieve this texturing, a unique 3D structure is milled into the brass block at the handle or the lower part of the faucet. This structure is created using a diamond-tipped tool, the same one used when cutting diamonds. After that, the block is chrome- plated or refined with one of the AXOR FinishPlus finishes. The entire process creates a surface texture that is a special part of the faucet, standing in the Art Décoratifs cultural tradition. DISCREET The term (from Latin “decentia” = decency ⁄ civility) is a synonym for sensitive or befit. In aesthetics, this term means unobtrusive and restrained, describing the subtlety of a design element or an entire composition, in which no singular element dominates. DYNAMICS ⁄ DYNAMIC Dynamics (from Greek “dynamiké” = powerful or “dynamis” = power) refers to the movement of bodies under the influence of a force. The term dynamic usually describes the character of a person, an en- vironment or an object and means that someone or something is full of energy, agile and light. It is often used to describe the character of a person, an en- vironment or an object. Dynamic therefore signifies the opposite of static. However, dynamics can also mean the inner movement of a piece of art, a design object, a building or a room design. A sense of dynamism or movement can be achieved through deliberate nuances, rhythms or organic, sweeping lines. ECLECTICISM ⁄ ECLECTIC Eclecticism (from Greek “eklektos” = selected) is a design principle which draws upon different objects, styles, materials, elements or philosophies and combines them to create something new. As an artistic movement and design principle which openly draws upon existing or historic works of art, eclecticism has significantly shaped human creativity for centuries. It also characterizes different periods of European art from historicism onwards. The term eclecticism was used pejoratively in the past, applied to any art that lacked originality. In postmodernism, eclecticism as an art method became important for critical reflection on existing material. In design, the eclectic principle represents a technique to edit or reinterpret (art) quotations, or to create or reinterpret an original (creative and innovative) formal experience. This way, something new arises from established objects. Often, the result is a combination of references and symbols from the worlds of design and architecture (compare: AXOR Urquiola).
ELEGANCE ⁄ ELEGANT Elegance (from Latin “elegantia” = fine taste or fineness) is associated with a sophisticated, stylish taste which has a distinctive and cultured appearance. People who dress elegantly and furnish their home in an elegant style wish to express a refined, cultivated sense of taste. The elements employed are mostly classical and harmonious, with bold or ornate elements often avoided.
ERGONOMICS ⁄ ERGONOMIC Ergonomic is mostly used as a synonym for
anatomically designed or optimal for human use. Ergonomics (from ancient Greek “ergon” = work and “nomos” = rule, law) is concerned with designing a work space that is efficient and gentle on the body. Ergonomic design aims to improve the interaction of man and machine and to create products that are easier to handle and more comfortable to use. EXTRAVAGANT The term extravagant means “in an eccentric or exaggerated, overstretched manner purposely different and therefore notable ⁄ exceptional”. Previously used in a negative sense , extravagant today describes any creation in product design, architecture or interior design that is exceptional, new and unusual, partly futuristic, often made with the purpose to polarize. FORMAL EXPRESSION Formal expression describes the way in which an object or a room achieves a certain expression by means of its formal elements. Rooms and objects express themselves in their arrangement and via metaphorical references – for example a handle in the shape of a leaf. The term formal expression is in line with the idea that individual design elements (basic shapes, lines, colors, etc.) can achieve a certain expression through their arrangement – just like the words in a language. An object can therefore be soft or aggressive, expressive or concentrated, discreet or dominant, minimalist or sculptural. FROG DESIGN Frog Design is one of the most well-known inter- national design studios. The company was founded under the name “Esslinger Design” in 1969 by Hart- mut Esslinger. Working from Altensteig within the Black Forest, Esslinger worked with with Georg Spreng and Andreas Haug to create the Tri-Bel hand shower, for which Hansgrohe received its first design award in 1974. The studio had its international breakthrough
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